Lead Generation Specialist (Americas)

hire; Sur; Presencial; COP 89.948.000 - 134.922.000; Jornada completa

Descripción de la vacante

Gilytics is seeking a Lead Generation Specialist to build and feed the top of our commercial funnel. You will identify, research, and qualify prospective customers across utilities, grid operators, energy firms, and professional services in the North American market, converting research into booked conversations for the Business Development team.

A data-driven, AI-enabled role where outbound outreach, research, enrichment, and personalization are automated to scale.

Formación

• Degree in Business, Marketing, Communications, Engineering, or equivalent.
• Min 1.2 years in lead generation, SDR/BDR, demand generation, or market research in a B2B environment.
• Comfort working in English in an international team.
• Desirable: experience selling into Power & Utilities, energy, or infrastructure; CRM experience; additional languages.

Responsabilidades

• Build and maintain target account lists aligned to the ICP by market, segment, and region.
• Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions.
• Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized messaging.
• Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria.
• Book qualified discovery meetings for Business Developers and hand over with complete context.
• Maintain CRM hygiene: every account, contact, activity, and outcome logged and current.
• Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities.
• Feed message performance and objection patterns back to Business Development, Marketing, and Product.

Conocimientos

Lead generation

Sales development (SDR/BDR)

English proficiency

CRM software

Educación

Degree in Business/Marketing/Communications/Engineering

Herramientas

CRM tools

Descripción del empleo

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

Tasks

KEY RESPONSIBILITIES

Build and maintain target account lists aligned to the Gilytics ICP by market, segment, and region

Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions

Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized, sector- relevant messaging

Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria

Book qualified discovery meetings for Business Developers and hand over with complete context

Maintain CRM hygiene: every account, contact, activity, and outcome logged and current

Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities

Feed message performance and objection patterns back to Business Development, Marketing, and Product

Requirements

EDUCATION

Required: Degree in Business, Marketing, Communications, Engineering, or a technical/scientific field or equivalent practical experience.
Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms

EXPERIENCE

Required: Min. 1,2 years in lead generation, sales development (SDR/BDR), demand generation, or market research in a B2B environment; comfort working in English in an international team
Desirable: Experience selling into Power & Utilities, energy, or infrastructure; exposure to GIS or spatial planning; hands on experience with a CRM and outbound tooling; additional languages (ES / DE / FR / PT)