Lead Generation Specialist (Americas)

Gilytics AG; Colombia; Presencial; COP 138.837.000 - 262.249.000; Jornada completa

Descripción de la vacante

Gilytics AG is seeking a Lead Generation Specialist to identify, research, and qualify prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market. The role converts research into booked conversations for the Business Development team.

The position emphasizes a data-driven, AI-native approach to automation of enrichment and personalization at scale, supporting the commercial funnel at Gilytics.

Formación

• Degree in Business, Marketing, Communications, Engineering, or equivalent practical experience.
• Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms.

Responsabilidades

• Build and maintain target account lists aligned to the ICP by market, segment, and region.
• Research accounts and identify stakeholders across utilities, grid operators, energy companies, and professional services.
• Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized messaging.
• Qualify inbound enquiries from website, webinars, and campaigns against criteria.
• Book qualified discovery meetings for Business Developers with complete context.
• Maintain CRM hygiene: accounts, contacts, activities, and outcomes.
• Track market signals, tenders, grid expansion plans, regulatory changes, flag opportunities.
• Feed message performance and objection patterns back to BD, Marketing, and Product.

Conocimientos

Lead generation

Prospect research

English communication

B2B sales awareness

Educación

University degree in Business/Marketing/Engineering

CRM/marketing automation training (Desirable)

Herramientas

CRM software

Sales engagement tools

Descripción del empleo

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

The Lead Generation Specialist builds and feeds the top of Gilytics' commercial funnel. This role identifies, researches, and qualifies prospective customers across utilities, grid operators, energy companies, and professional service firms in the North American market, and converts research into booked, qualified conversations for the Business Development team. The role is data driven and AI native by design: outbound at Gilytics' scale only works if research, enrichment, and personalisation are automated.

Tasks

KEY RESPONSIBILITIES

• Build and maintain target account lists aligned to the Gilytics ICP by market, segment, and region
• Research accounts and identify the right stakeholders, planning, permitting, grid development, GIS, and environmental functions
• Execute multichannel outbound (LinkedIn, email, events, industry associations) with personalized, sector- relevant messaging
• Qualify inbound enquiries from the website, webinars, and campaigns against agreed criteria
• Book qualified discovery meetings for Business Developers and hand over with complete context
• Maintain CRM hygiene: every account, contact, activity, and outcome logged and current
• Track market signals, tenders, grid expansion plans, regulatory changes, and flag timing opportunities
• Feed message performance and objection patterns back to Business Development, Marketing, and Product

Requirements

EDUCATION

• Required: Degree in Business, Marketing, Communications, Engineering, or a technical/scientific field or equivalent practical experience.
• Desirable: Training in B2B demand generation, sales development, or CRM/marketing automation platforms

EXPERIENCE

• Required: Min. 1,2 years in lead generation, sales development (SDR/BDR), demand generation, or market research in a B2B environment; comfort working in English in an international team
• Desirable: Experience selling into Power & Utilities, energy, or infrastructure; exposure to GIS or spatial planning; hands on experience with a CRM and outbound tooling; additional languages (ES / DE / FR / PT)