LATAM HCP Brand Activation Lead

1482 Opella Healthcare Colombia S.A.S.; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Opella Healthcare Colombia S.A.S. is seeking an HCP Global Brands Activator to translate global brand strategies into impactful local market actions.

The role spans LATAM and requires collaboration with global, regional, medical, omnichannel, and local marketing teams to ensure scientific integrity and regulatory compliance. The ideal candidate will drive HCP engagement, education, and advocacy across priority markets, monitor activation effectiveness, and deliver actionable insights for Global

Qualifications

• 5-7 years of experience in Brand Marketing, HCP Marketing, Product Management, or related healthcare marketing roles.
• Experience developing and executing healthcare professional (HCP) marketing initiatives.
• Understanding of HCP engagement models, education programs, and advocacy-building activities.
• Ability to translate medical and scientific content into meaningful customer-facing campaigns.

Responsibilities

• Champion adoption and localization of global HCP brand toolkits across Zone markets.
• Translate global strategies into locally relevant omnichannel activation plans.
• Partner with Zone Omnichannel, Content, Medical, and Brand teams to execute campaigns.
• Ensure brand messaging complies with scientific claims, regulatory standards, and medical guidance.
• Drive HCP engagement, education, and advocacy initiatives across priority markets.
• Monitor toolkit adoption, campaign performance, and activation effectiveness.
• Generate actionable insights and feedback for Global Brand Teams.
• Influence cross-functional stakeholders without direct authority to ensure execution excellence.

Skills

Strategic Execution

Influencing Skills

Project & Prioritization Skills

Commercial Mindset

Education

Bachelor’s degree in Marketing, Communications, Business, Science, Healthcare, or related field

Training or certification in brand marketing, omnichannel marketing, or digital engagement

Job description

Opella Healthcare Colombia S.A.S. is seeking an HCP Global Brands Activator to translate global brand strategies into impactful local market actions.

The role spans LATAM and requires collaboration with global, regional, medical, omnichannel, and local marketing teams to ensure scientific integrity and regulatory compliance. The ideal candidate will drive HCP engagement, education, and advocacy across priority markets, monitor activation effectiveness, and deliver actionable insights for Global