HCP Global Brands Activator

1482 Opella Healthcare Colombia S.A.S.; Bogotá; On-site; COP 60,000,000 - 90,000,000; Full time

Job summary

Opella Healthcare Colombia S.A.S. is seeking an HCP Global Brands Activator to translate global brand strategies into impactful local market actions.

The role spans LATAM and requires collaboration with global, regional, medical, omnichannel, and local marketing teams to ensure scientific integrity and regulatory compliance. The ideal candidate will drive HCP engagement, education, and advocacy across priority markets, monitor activation effectiveness, and deliver actionable insights for Global

Qualifications

• 5-7 years of experience in Brand Marketing, HCP Marketing, Product Management, or related healthcare marketing roles.
• Experience developing and executing healthcare professional (HCP) marketing initiatives.
• Understanding of HCP engagement models, education programs, and advocacy-building activities.
• Ability to translate medical and scientific content into meaningful customer-facing campaigns.

Responsibilities

• Champion adoption and localization of global HCP brand toolkits across Zone markets.
• Translate global strategies into locally relevant omnichannel activation plans.
• Partner with Zone Omnichannel, Content, Medical, and Brand teams to execute campaigns.
• Ensure brand messaging complies with scientific claims, regulatory standards, and medical guidance.
• Drive HCP engagement, education, and advocacy initiatives across priority markets.
• Monitor toolkit adoption, campaign performance, and activation effectiveness.
• Generate actionable insights and feedback for Global Brand Teams.
• Influence cross-functional stakeholders without direct authority to ensure execution excellence.

Skills

Strategic Execution

Influencing Skills

Project & Prioritization Skills

Commercial Mindset

Education

Bachelor’s degree in Marketing, Communications, Business, Science, Healthcare, or related field

Training or certification in brand marketing, omnichannel marketing, or digital engagement

Job description

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a HCP Global Brands Activator you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.

About the job

The HCP Global Brands Activator is responsible for translating global HCP brand strategies into impactful local market executions across the LATAM Zone. The role ensures global toolkits are effectively localized, adopted, and activated while maintaining scientific integrity, regulatory compliance, and commercial relevance. Working closely with global, regional, medical, omnichannel, and local marketing teams, the position drives HCP engagement, brand performance, and advocacy for key gastroenterology brands across multiple markets.

Main responsibilities

• Champion adoption and localization of global HCP brand toolkits across Zone markets
• Translate global strategies into locally relevant omnichannel activation plans
• Partner with Zone Omnichannel, Content, Medical, and Brand teams to execute campaigns
• Ensure brand messaging complies with scientific claims, regulatory standards, and medical guidance
• Drive HCP engagement, education, and advocacy initiatives across priority markets
• Monitor toolkit adoption, campaign performance, and activation effectiveness
• Generate actionable insights and feedback for Global Brand Teams
• Influence cross-functional stakeholders without direct authority to ensure execution excellence

About you

Experience:

• 5-7 years of experience in Brand Marketing, HCP Marketing, Product Management, or related healthcare marketing roles
• Experience developing and executing healthcare professional (HCP) marketing initiatives.
• Understanding of HCP engagement models, education programs, and advocacy-building activities.
• Ability to translate medical and scientific content into meaningful customer-facing campaigns.

Skills:

• Strategic Execution
• Influencing Skills
• Project & Prioritization Skills
• Commercial Mindset

Education:

• Bachelor’s degree in marketing, Communications, Business, Science, Healthcare, or a related field
• Training or certification in brand marketing, omnichannel marketing, or digital engagement preferred

Languages:

• advanced English is required

Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.

About Us

Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com. Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.