HCP Global Brands Activator

Opella Healthcare Group; Puerto Bogotá; On-site; COP 191,077,000 - 286,615,000; Full time

Job summary

Opella is seeking a HCP Global Brands Activator to translate global HCP brand strategies into impactful local market executions across LATAM. You will localize toolkits, activate omnichannel plans, and ensure scientific integrity and regulatory compliance to drive HCP engagement.

Collaborating with global, regional, medical, omnichannel, and local marketing teams, you will influence stakeholders to deliver high-impact campaigns, monitor performance, and generate insights for continuous brand

Qualifications

• 5-7 years of experience in Brand Marketing, HCP Marketing, Product Management, or related healthcare marketing roles.
• Experience developing and executing healthcare professional (HCP) marketing initiatives.
• Understanding of HCP engagement models, education programs, and advocacy-building activities.
• Ability to translate medical and scientific content into meaningful customer-facing campaigns.

Responsibilities

• Champion adoption and localization of global HCP brand toolkits across Zone markets.
• Translate global strategies into locally relevant omnichannel activation plans.
• Partner with Zone Omnichannel, Content, Medical, and Brand teams to execute campaigns.
• Ensure brand messaging complies with scientific claims, regulatory standards, and medical guidance.
• Drive HCP engagement, education, and advocacy initiatives across priority markets.
• Monitor toolkit adoption, campaign performance, and activation effectiveness.
• Generate actionable insights and feedback for Global Brand Teams.

Skills

Strategic Execution

Influencing Skills

Project & Prioritization

Commercial Mindset

Education

Bachelor's degree in marketing, communications, business, science, healthcare

Brand marketing certification/training

Job description

You’ve built experience, now use it where bold ideas meet real impact. At Opella, we’re challenging how self-care works for millions of people and need leaders and experts ready to shape what’s next. As a HCP Global Brands Activator you’ll bring your skill, your curiosity and your drive to make health simpler, smarter and more human.About the job:The HCP Global Brands Activator is responsible for translating global HCP brand strategies into impactful local market executions across the LATAM Zone. The role ensures global toolkits are effectively localized, adopted, and activated while maintaining scientific integrity, regulatory compliance, and commercial relevance. Working closely with global, regional, medical, omnichannel, and local marketing teams, the position drives HCP engagement, brand performance, and advocacy for key gastroenterology brands across multiple markets.Main responsibilities:Champion adoption and localization of global HCP brand toolkits across Zone marketsTranslate global strategies into locally relevant omnichannel activation plansPartner with Zone Omnichannel, Content, Medical, and Brand teams to execute campaignsEnsure brand messaging complies with scientific claims, regulatory standards, and medical guidanceDrive HCP engagement, education, and advocacy initiatives across priority marketsMonitor toolkit adoption, campaign performance, and activation effectivenessGenerate actionable insights and feedback for Global Brand TeamsInfluence cross-functional stakeholders without direct authority to ensure execution excellenceAbout you:Experience:5-7 years of experience in Brand Marketing, HCP Marketing, Product Management, or related healthcare marketing rolesExperience developing and executing healthcare professional (HCP) marketing initiatives.Understanding of HCP engagement models, education programs, and advocacy-building activities.Ability to translate medical and scientific content into meaningful customer-facing campaigns.Skills:Strategic ExecutionInfluencing SkillsProject & Prioritization SkillsCommercial MindsetEducation:• Bachelor’s degree in marketing, Communications, Business, Science, Healthcare, or a related field• Training or certification in brand marketing, omnichannel marketing, or digital engagement preferredLanguages: advanced English is required.This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.Opella values diversity in all its forms and is committed to fostering a workplace where everyone can belong and excel. We welcome and encourage applications from people of all backgrounds.About Us:Opella is the self-care challenger with the purest and third-largest portfolio in the Over The Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.