Senior MedTech Marketing Activation Lead — Colombia

Essity; Bogotá; On-site; COP 180,000,000 - 260,000,000; Full time

Job summary

Essity in Colombia seeks a Senior Marketing Activation Manager based in Bogotá or Medellín to shape marketing strategy and drive execution for Health & Medical brands. You will lead cross-functional teams, manage Go-to-Market plans, coordinate launches, and optimize omnichannel campaigns to boost product adoption and brand positioning.

The role requires strong analytical skills, English fluency, and travel willingness.

Qualifications

• Bachelor's degree in Business Administration, Marketing, or related field.
• 6+ years' related experience leading teams with marketing strategy execution in Med Tech/Pharmaceutical industry.
• Proven experience in Go-to-Market strategies, technical marketing, or clinical education.

Responsibilities

• Lead a team, drive efficiency and support personal development.
• Define and implement the marketing strategy, including P&L management, for assigned brands and segments.
• Lead commercial activations and adapt global campaigns to the local market.
• Coordinate product launches and Go-to-Market plans.
• Define objectives, action plans, and KPI tracking, while analyzing market insights, trends, and competitive intelligence.
• Manage omnichannel communications and campaign optimization.
• Develop promotional and scientific content, as well as sales support materials.
• Drive clinical marketing initiatives, training programs, and events.
• Work cross-functionally with commercial, clinical, and regional teams.
• Manage budgets and monitor business performance.
• Drive innovation initiatives and business development opportunities.
• Ensure compliance with internal policies, quality standards, and safety requirements.

Skills

Leadership

Go-to-Market

Marketing strategy

Omnichannel

Budget management

Cross-functional collaboration

Education

Bachelor's degree in Business Administration, Marketing, or related field

Tools

Excel

PowerPoint

Job description

Essity in Colombia seeks a Senior Marketing Activation Manager based in Bogotá or Medellín to shape marketing strategy and drive execution for Health & Medical brands. You will lead cross-functional teams, manage Go-to-Market plans, coordinate launches, and optimize omnichannel campaigns to boost product adoption and brand positioning.

The role requires strong analytical skills, English fluency, and travel willingness.