Head of Performance Marketing - Remote, Scale Big Budgets

AvantStay, Inc.; Colombia; À distance; COP 569 530 000 - 759 374 000; Plein temps

Avantages offerts par ce poste

Generous paid time off

Fully remote work

Résumé du poste

AvantStay, Inc. is seeking a Head of Performance Marketing to own and reimagine the paid funnel across Google Ads, Meta, and emerging channels.

You will manage a seven-figure budget moving toward eight figures and coordinate with Product, Analytics, and Engineering to optimize guest and homeowner acquisition. You’ll drive tracking, attribution, and reporting in GTM, GA4, BigQuery, and Salesforce, using AI to accelerate improvements and expanding metasearch/OTA campaigns as the hotel portfolio

Qualifications

• 8+ years in performance marketing, including 3+ years managing $2M+ annual spend.
• Experience cleaning up and rebuilding analytics and Google Tag Manager setups (GA4, Conversions API, etc.).
• Offline conversion imports from a CRM, ideally Salesforce, for a funnel where the sale closes weeks or months after the click.
• Comfort working with data in BigQuery; SQL is a strong plus.
• Incrementality testing and ability to interpret platform numbers critically.

Responsabilités

• Own paid acquisition for guests and homeowners, with a budget growing toward eight figures.
• Rebuild and optimize the paid funnel across analytics, audiences, ad copy, creative, and landing pages.
• Improve tracking across GTM, GA4, Segment, and our booking flow with deduplication.
• Integrate Salesforce so homeowner stages feed into ad platforms and reporting.
• Set attribution approaches and run holdout, lift, and geo tests.
• Manage Google Search, Performance Max, Meta, LinkedIn, and new channels; grow hotel-related campaigns.
• Measure spend, CAC, ROAS, and cost per owner by channel in BigQuery.
• Plan monthly budget allocation and justify expansion when warranted.

Connaissances

Performance marketing

Paid spend management

GA4 / GTM

BigQuery

SQL

Salesforce integration

Attribution testing

U.S. consumer marketing

AI in marketing

OTA advertising

Outils

GA4

Google Tag Manager

BigQuery

Salesforce

Claude Code

Description du poste

AvantStay, Inc. is seeking a Head of Performance Marketing to own and reimagine the paid funnel across Google Ads, Meta, and emerging channels.

You will manage a seven-figure budget moving toward eight figures and coordinate with Product, Analytics, and Engineering to optimize guest and homeowner acquisition. You’ll drive tracking, attribution, and reporting in GTM, GA4, BigQuery, and Salesforce, using AI to accelerate improvements and expanding metasearch/OTA campaigns as the hotel portfolio