Head of Digital Strategy & Growth

Collective Residential; Colombia; Remote; COP 262,051,000 - 524,101,000; Part time

Benefits offered by this job

Flexible schedule

Payment in USD - contractor agreement

Job summary

Collective Residential seeks a senior digital marketer to establish and enforce cross‑portfolio marketing standards across six operating companies and the corporate brand. You will perform audits, create SOPs, and build a cohesive, scalable digital marketing framework.

You will own end‑to‑end Google and Meta campaigns, guide budgets, lead SEO/AEO/GEO efforts, and develop unified performance reporting. Experience with PropTech, AI integrations, CRM workflows, and multi‑brand coordination is

Qualifications

• Deep, cross‑channel digital expertise with 6–8+ years of technical experience.
• Analytical, systems mindset with strong funnel understanding.
• Hands‑on CRM experience and familiarity with property management systems.
• End‑to‑end Google and Meta management at scale (property and corporate).
• Advanced technical SEO plus current AEO/GEO experience.
• Experience with multi‑level reporting, PropTech, and AI integration.
• Website/UX design, email, organic social, GBP and reputation management, ILS coordination.
• Knowledge of Fair Housing ad rules, including Meta's Special Ad Category.

Responsibilities

• Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation and listings across six operating companies and the corporate brand; build portfolio‑wide SOPs.
• Own Google and Meta campaigns end to end at property and corporate levels; manage spend, duration and performance in compliance with Fair Housing requirements.
• Advise VPs of Marketing and Marketing Managers on levers to pull and budget allocations with data backing.
• Lead technical and on‑page SEO and ongoing optimization for AI answer and generative search platforms as search evolves.
• Build and own unified reporting that rolls up from portfolio to property level with periodic benchmarking.
• Bring PropTech experience and ideas for integrating AI tools into workflows and the customer journey.
• Migrate digital marketing accounts and platforms into a centralized, company‑owned structure; scope expands as this matures.
• Own website strategy and execution across all portfolio company sites; connect campaigns to the site after launch.
• Own corporate email strategy and execution and set the standard for portfolio companies.
• Set portfolio‑wide strategy for organic social in collaboration with portfolio teams.
• Optimize Google Business Profiles and manage online reputation across six operating companies.
• Coordinate with Marketing Managers to ensure accurate ILS listing data and reporting.

Skills

Cross-channel digital

Analytical mindset

CRM experience

Google Ads

Meta Ads Manager

SEO & AEO/GEO

PropTech & AI

Vendor management

Tools

Google Ads

Meta Ads Manager

CRM software

SEO tools

Job description

Collective Residential seeks a senior digital marketer to establish and enforce cross‑portfolio marketing standards across six operating companies and the corporate brand. You will perform audits, create SOPs, and build a cohesive, scalable digital marketing framework.

You will own end‑to‑end Google and Meta campaigns, guide budgets, lead SEO/AEO/GEO efforts, and develop unified performance reporting. Experience with PropTech, AI integrations, CRM workflows, and multi‑brand coordination is