Head of In-House Paid Media & Digital Strategy

Marathon Talent; Bogotá; On-site; COP 90,000,000 - 130,000,000; Full time

Job summary

Marathon Talent seeks a Digital Marketing Manager to own the brand's digital strategy end-to-end, taking full in-house responsibility for paid media (Meta and Google) and guiding budget decisions for optimal ROI. This is a leadership role, not execution-only, with the ownership of channel results.

You will drive email marketing, CRM, SMS, SEO/SEM, and brand-consistent digital communications, manage segmentation and lifecycle journeys, and supervise external vendors and a junior designer.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Hands-on experience managing paid media (Meta + Google) in-house, not just briefings to an agency.
• Background in luxury fashion or serving luxury brands preferred.
• Experience in email marketing and SMS.
• Strategic planning with autonomy.
• Excellent written and verbal communication.
• Data analysis and performance reporting.
• Time management and ability to work under pressure.
• Bilingual: English and Spanish (written and spoken).

Responsibilities

• Own and lead in-house paid media strategy across Meta and Google, including planning, budget allocation, and optimization.
• Develop and execute email marketing, newsletter, and CRM strategies.
• Manage audience segmentation, customer lifecycle journeys, and marketing automation.
• Coordinate corporate communications and ensure brand consistency.
• Liaise between Commercial and Communications teams.
• Develop and monitor SEO and SEM initiatives.
• Track, analyze, and report digital marketing and e-commerce KPIs, with strategic recommendations.
• Optimize customer experience, conversion funnels, abandoned cart recovery, upselling and cross-selling.
• Conduct A/B testing and continuous campaign optimization.
• Research market trends, competitors, and industry best practices.
• Supervise external vendors and support the Junior Graphic Designer.

Skills

Paid media

Email marketing

CRM

SEO/SEM

Digital communications

Data analysis

A/B testing

Marketing automation

Lifecycle marketing

Budget planning

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Meta Ads

Google Ads

Job description

Marathon Talent seeks a Digital Marketing Manager to own the brand's digital strategy end-to-end, taking full in-house responsibility for paid media (Meta and Google) and guiding budget decisions for optimal ROI. This is a leadership role, not execution-only, with the ownership of channel results.

You will drive email marketing, CRM, SMS, SEO/SEM, and brand-consistent digital communications, manage segmentation and lifecycle journeys, and supervise external vendors and a junior designer.