Growth Marketing Lead: Web Strategy & Conversion

m8l; Colombia; Remote; COP 167,117,885 - 267,388,616; Full time

Benefits offered by this job

Remote-first culture

Job summary

Meaningful is seeking a Growth Marketing Manager to bridge strategy and execution across website initiatives. You will lead end-to-end web projects, define site goals, information architecture, and write conversion-focused copy to optimize funnels.

You will collaborate with founders, CMOs, and product leaders while coordinating design and development teams to deliver measurable growth and lower CAC.

Qualifications

• 4+ years of experience in growth marketing, performance marketing, digital strategy, or related field.
• Track record of improving conversion rates or reducing CAC with measurable results.
• Strong understanding of acquisition funnels, landing-page optimization, and experimentation.

Responsibilities

• Lead website strategy projects from goals to information architecture.
• Manage cross-functional execution with design, development, content, and growth teams.
• Drive conversion and growth optimization across funnels and landing pages.

Skills

Growth marketing

Performance marketing

Digital strategy

SEO

Conversion optimization

Multi-channel campaigns

Tools

GA4

Mixpanel

Amplitude

Optimizely

VWO

Convert

Job description

Meaningful is seeking a Growth Marketing Manager to bridge strategy and execution across website initiatives. You will lead end-to-end web projects, define site goals, information architecture, and write conversion-focused copy to optimize funnels.

You will collaborate with founders, CMOs, and product leaders while coordinating design and development teams to deliver measurable growth and lower CAC.