Conversion Optimization Lead — AI‑Driven Marketing

Recurly; Medellín; On-site; COP 80,000,000 - 160,000,000; Full time

Job summary

Recurly is seeking a Marketing Performance Manager to own conversion rate optimization across the website, including personalization, A/B testing, and a relentless test-learn-improve cycle that turns more visitors into pipeline quickly.

You will work within Marketing Operations, partnering with Content, Digital Experience, Demand Gen, Sales, and SDR leadership to drive performance and scale revenue through data-driven decisions.

Qualifications

• 3+ years in conversion rate optimization, growth, or marketing operations in a B2B SaaS environment.
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Responsibilities

• Conversion rate optimization, personalization, and testing
• Conversational marketing and AI SDR – Qualified
• Analytics and performance reporting

Skills

CRO

A/B testing

GA4

Google Tag Manager

BI dashboards

Salesforce

Data storytelling

Communication

Tools

Looker Studio

Looker

Tableau

GA4

Google Tag Manager

Contentful CMS

Marketo

6sense

OneTrust

Wrike

SQL

BigQuery

Job description

Recurly is seeking a Marketing Performance Manager to own conversion rate optimization across the website, including personalization, A/B testing, and a relentless test-learn-improve cycle that turns more visitors into pipeline quickly.

You will work within Marketing Operations, partnering with Content, Digital Experience, Demand Gen, Sales, and SDR leadership to drive performance and scale revenue through data-driven decisions.