Growth Campaign Manager - Remote Lead Gen Expert

Job Duck, LLC; Colombia; Remote; COP 284,783,000 - 411,353,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Opportunities for professional develop

Dedicated team support

Client-facing collaboration

Job summary

Job Duck, LLC is seeking a Campaign & Growth Manager to drive lead generation and scalable growth through data-driven marketing strategies across multiple channels. The role combines strategic planning with hands-on optimization, performance analysis, and cross-functional coordination to deliver measurable business results.

The position emphasizes campaigns, testing, and budget management, with a focus on increasing qualified leads, optimizing funnels, and aligning with overall business

Qualifications

• 2–3 years of growth/ demand generation experience with measurable results.
• Proven ability to develop and manage lead generation campaigns.
• Strong understanding of funnels, acquisition, and attribution models.
• Experience with multi-channel campaigns across paid media, email, social, and landing pages.
• Experience with budget management and performance evaluation.

Responsibilities

• Overseeing campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Developing comprehensive campaign briefs that provide clear direction and expectations for execution teams
• Defining campaign channel strategies and determining how each channel will support campaign objectives
• Tracking and evaluating leads and marketing-generated leads from events and measuring performance against investment
• Owning marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
• Developing and testing new lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conducting post-campaign analysis and documenting performance results, learnings, recommendations, and successful strategies
• Using campaign performance data and testing results to guide investment decisions and resource allocation
• Identifying underperforming campaigns, channels, audiences, offers, and funnel stages and implementing necessary optimizations
• Monitoring campaign performance throughout execution and evaluating results against established objectives
• Overseeing paid media strategy and coordinating with advertising specialists on audience targeting, creative assets, budgets, messaging, and performance expectations
• Developing campaign email strategies and coordinating the execution of promotional and follow-up communications
• Establishing lead generation, MGL, conversion, cost, and performance targets before campaign launch
• Directing marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels
• Translating company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets
• Owning and maintaining the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately
• Developing and leading lead generation and growth campaigns across company brands based on established business objectives
• Continuously identifying opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth
• Providing regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights
• Developing and overseeing A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets

Skills

Lead generation

Growth marketing

Campaign management

Multi-channel campaigns

Analytics

A/B testing

Budget management

Conversion optimization

Marketing strategy

Performance measurement

Education

Bachelor’s degree in Marketing or related field

Tools

Workday

SharePoint

Bloomgrowth

Job description

Job Duck, LLC is seeking a Campaign & Growth Manager to drive lead generation and scalable growth through data-driven marketing strategies across multiple channels. The role combines strategic planning with hands-on optimization, performance analysis, and cross-functional coordination to deliver measurable business results.

The position emphasizes campaigns, testing, and budget management, with a focus on increasing qualified leads, optimizing funnels, and aligning with overall business