Campaign and Growth Manager

Job Duck; Colombia; Remote; COP 284,783,000 - 411,353,000; Full time

Benefits offered by this job

Paid time off

Parental leave

Opportunities for professional develop

Dedicated team support

Client-facing collaboration

Job summary

Job Duck, LLC is seeking a Campaign & Growth Manager to drive lead generation and scalable growth through data-driven marketing strategies across multiple channels. The role combines strategic planning with hands-on optimization, performance analysis, and cross-functional coordination to deliver measurable business results.

The position emphasizes campaigns, testing, and budget management, with a focus on increasing qualified leads, optimizing funnels, and aligning with overall business

Qualifications

• 2–3 years of growth/ demand generation experience with measurable results.
• Proven ability to develop and manage lead generation campaigns.
• Strong understanding of funnels, acquisition, and attribution models.
• Experience with multi-channel campaigns across paid media, email, social, and landing pages.
• Experience with budget management and performance evaluation.

Responsibilities

• Overseeing campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Developing comprehensive campaign briefs that provide clear direction and expectations for execution teams
• Defining campaign channel strategies and determining how each channel will support campaign objectives
• Tracking and evaluating leads and marketing-generated leads from events and measuring performance against investment
• Owning marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
• Developing and testing new lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conducting post-campaign analysis and documenting performance results, learnings, recommendations, and successful strategies
• Using campaign performance data and testing results to guide investment decisions and resource allocation
• Identifying underperforming campaigns, channels, audiences, offers, and funnel stages and implementing necessary optimizations
• Monitoring campaign performance throughout execution and evaluating results against established objectives
• Overseeing paid media strategy and coordinating with advertising specialists on audience targeting, creative assets, budgets, messaging, and performance expectations
• Developing campaign email strategies and coordinating the execution of promotional and follow-up communications
• Establishing lead generation, MGL, conversion, cost, and performance targets before campaign launch
• Directing marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels
• Translating company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets
• Owning and maintaining the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately
• Developing and leading lead generation and growth campaigns across company brands based on established business objectives
• Continuously identifying opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth
• Providing regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights
• Developing and overseeing A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets

Skills

Lead generation

Growth marketing

Campaign management

Multi-channel campaigns

Analytics

A/B testing

Budget management

Conversion optimization

Marketing strategy

Performance measurement

Education

Bachelor’s degree in Marketing or related field

Tools

Workday

SharePoint

Bloomgrowth

Job description

JOB DUCK IS HIRING A CAMPAIGN AND GROWTH MANAGER

For ambitious, culturally diverse, curious minds seeking booming careers, Job Duck unlocks and nurtures your potential. We connect you with rewarding, remote job opportunities with US-based employers who recognize and appreciate your skills, allowing you to not just survive but thrive. As a lifestyle company we ensure that everybody working here has a fantastic time, which is why we’ve earned the Great Place to Work Certification for 4 years!

Role Overview

The Campaign & Growth Manager is responsible for driving qualified lead generation and accelerating business growth through strategic, data-driven marketing campaigns. This role transforms company growth objectives into comprehensive marketing strategies that connect the right audiences with the right messages across multiple channels. The ideal candidate is both a strategic thinker and a hands-on marketing leader who thrives on analyzing performance, optimizing campaigns, and uncovering new growth opportunities. Success in this role requires strong decision-making skills, analytical expertise, and the ability to coordinate cross-functional teams to deliver measurable business results. If you are passionate about performance marketing, lead generation, and creating impactful campaigns that drive growth, this is an exciting opportunity to make a significant contribution at Job Duck.

Schedule:

Monday to Friday from 8:30 AM - 5:30 PM [EST][EDT] (United States of America)

Your Responsibilities Will Include but Are Not Limited To:

• Overseeing campaign landing pages and conversion paths, including messaging, structure, testing, optimization, and user experience
• Developing comprehensive campaign briefs that provide clear direction and expectations for execution teams
• Defining campaign channel strategies and determining how each channel will support campaign objectives
• Tracking and evaluating leads and marketing-generated leads from events and measuring performance against investment
• Owning marketing strategy for events and tradeshows, including planning, promotion, lead generation activities, and post-event follow-up
• Developing and testing new lead generation opportunities, referral programs, partnerships, and growth initiatives
• Conducting post-campaign analysis and documenting performance results, learnings, recommendations, and successful strategies
• Using campaign performance data and testing results to guide investment decisions and resource allocation
• Identifying underperforming campaigns, channels, audiences, offers, and funnel stages and implementing necessary optimizations
• Monitoring campaign performance throughout execution and evaluating results against established objectives
• Overseeing paid media strategy and coordinating with advertising specialists on audience targeting, creative assets, budgets, messaging, and performance expectations
• Developing campaign email strategies and coordinating the execution of promotional and follow-up communications
• Establishing lead generation, MGL, conversion, cost, and performance targets before campaign launch
• Directing marketing specialists across paid media, email, social media, creative, video, website, and other marketing channels
• Translating company growth goals into actionable campaign strategies with defined audiences, messaging, offers, channels, budgets, timelines, and performance targets
• Owning and maintaining the master campaign calendar while ensuring campaigns are strategically prioritized and timed appropriately
• Developing and leading lead generation and growth campaigns across company brands based on established business objectives
• Continuously identifying opportunities to improve lead quality, lead volume, conversion rates, acquisition costs, and overall marketing contribution to company growth
• Providing regular reporting on campaign performance, including spend, leads, conversions, MGLs, and key insights
• Developing and overseeing A/B testing initiatives across advertisements, landing pages, emails, offers, messaging, and campaign assets
• Reviewing lead quality and marketing-generated lead performance in addition to overall lead volume
• Maintaining campaign tracking systems, UTM structures, attribution models, and reporting processes to ensure accurate performance measurement
• Monitoring campaign budgets and spending to ensure resources are allocated toward the most effective lead generation opportunities
• Directing campaign-specific creative, social media, website, and video requirements

What We’re Looking For:

• 2–3 years of experience in growth marketing, demand generation, performance marketing, campaign management, or a related field
• Proven track record of developing and managing lead generation campaigns with measurable results
• Strong understanding of marketing funnels, customer acquisition, conversion optimization, attribution models, and lead generation strategies
• Experience with multi-channel campaigns across paid media, email marketing, social media, landing pages, websites, and content marketing
• Experience with campaign budget management and performance evaluation against spend
• Experience with campaign tracking, UTM management, attribution reporting, and performance measurement
• Ability to develop marketing strategies aligned with business objectives and performance targets
• Strong analytical skills with the ability to identify underperforming initiatives and implement optimization strategies
• Ability to lead testing, experimentation, and continuous improvement initiatives
• Bachelor’s degree in Marketing, Business, Business Administration, Digital Marketing, or a related field preferred, or equivalent professional experience
• Proficiency with Workday, SharePoint, and Bloomgrowth
• Experience with marketing automation and email marketing platforms
• Experience with analytics and reporting tools
• Experience with paid advertising platforms
• Experience with CRM systems
• Reliable computer setup (laptop/PC, headset, stable internet min. 10 Mbps download / 5 Mbps upload)
• Quiet, distraction-free remote work environment

What’s In It for You?

• Competitive compensation package
• Paid time off.
• Parental leave.
• Opportunities for professional development and training
• Dedicated support from our team.
• A chance to work with clients who share our values.