Growth Analytics Director - Data-Driven Growth & MMM

Freebird; Colombia; A distancia; COP 180.000.000 - 300.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Autonomy with support

Remote-first & flexible

Fast-moving, results-driven culture

Descripción de la vacante

A fast-growing DTC brand in Colombia is seeking a Director of Growth Analytics to develop the measurement engine to facilitate profitable growth. You will own data systems, define budget allocation, and lead testing initiatives. Candidates should have over 7 years in analytics with strong expertise in tracking, data modeling, and paid media. This role offers autonomy, a remote-first culture, and the chance to make a significant impact on a nine-figure brand's growth strategy.

Formación

• 7 to 10+ years in growth analytics, marketing analytics, or similar roles within high-velocity ecommerce or DTC environments.
• Proven experience owning a growth measurement function end to end.
• Strong paid media analytics expertise across major platforms.

Responsabilidades

• Ensure tracking and attribution integrity across ad platforms.
• Define and own the roadmap for MMM, MTA, and incrementality testing.
• Create end-to-end visibility from first touch through repeat purchase.

Conocimientos

Growth analytics

Paid media analytics

Data modeling

Business acumen

Communication

Herramientas

GA4

UTMs

BI dashboards

Descripción del empleo

A fast-growing DTC brand in Colombia is seeking a Director of Growth Analytics to develop the measurement engine to facilitate profitable growth. You will own data systems, define budget allocation, and lead testing initiatives. Candidates should have over 7 years in analytics with strong expertise in tracking, data modeling, and paid media. This role offers autonomy, a remote-first culture, and the chance to make a significant impact on a nine-figure brand's growth strategy.