Growth Analytics Director - Data-Driven Growth & MMM

Freebird; Colombia; Remote; COP 180,000,000 - 300,000,000; Full time

Benefits offered by this job

Autonomy with support

Remote-first & flexible

Fast-moving, results-driven culture

Job summary

A fast-growing DTC brand in Colombia is seeking a Director of Growth Analytics to develop the measurement engine to facilitate profitable growth. You will own data systems, define budget allocation, and lead testing initiatives. Candidates should have over 7 years in analytics with strong expertise in tracking, data modeling, and paid media. This role offers autonomy, a remote-first culture, and the chance to make a significant impact on a nine-figure brand's growth strategy.

Qualifications

• 7 to 10+ years in growth analytics, marketing analytics, or similar roles within high-velocity ecommerce or DTC environments.
• Proven experience owning a growth measurement function end to end.
• Strong paid media analytics expertise across major platforms.

Responsibilities

• Ensure tracking and attribution integrity across ad platforms.
• Define and own the roadmap for MMM, MTA, and incrementality testing.
• Create end-to-end visibility from first touch through repeat purchase.

Skills

Growth analytics

Paid media analytics

Data modeling

Business acumen

Communication

Tools

GA4

UTMs

BI dashboards

Job description

A fast-growing DTC brand in Colombia is seeking a Director of Growth Analytics to develop the measurement engine to facilitate profitable growth. You will own data systems, define budget allocation, and lead testing initiatives. Candidates should have over 7 years in analytics with strong expertise in tracking, data modeling, and paid media. This role offers autonomy, a remote-first culture, and the chance to make a significant impact on a nine-figure brand's growth strategy.