Email Marketing Coordinator

HomeLife Brands; Colombia; Presencial; COP 73.434.918 - 128.511.107; Jornada completa

Descripción de la vacante

A leading marketing company in Colombia is seeking an experienced marketing professional to focus on email and SMS marketing. Responsibilities include crafting targeted automated sequences, managing daily campaigns, and writing engaging copy for multiple brand voices. The ideal candidate will have 2-3 years of experience, particularly in creating automated flows and a strong understanding of email and SMS dynamics. This role demands creativity and a detail-oriented mindset to drive engagement and optimize campaign performance.

Formación

• 2-3 years of hands-on experience specifically in email and SMS marketing.
• Experience creating logic-based automation in marketing platforms.
• Understanding of how Email and SMS work together.

Responsabilidades

• Design and optimize automated marketing sequences across Email and SMS.
• Handle the setup and deployment of daily manual campaigns.
• Write conversion-focused copy for multiple brands.

Conocimientos

Email marketing

SMS marketing

Copywriting

A/B testing

Creative direction

Herramientas

Klaviyo

Sendlane

Postscript

Attentive

Descripción del empleo

Responsibilities

• Lifecycle & Flow Building: Design, build, and optimize automated sequences across Email and SMS (e.g., welcome series, abandoned cart, post-purchase, win-back flows, funnel flows etc)


• Daily Campaign Execution: Handle the end-to-end setup and deployment of daily manual email and SMS campaigns across multiple brands as needed.


• Multi-Brand Copywriting: Write conversion-focused copy for both email and SMS, adapting your tone to fit five unique brand voices.


• Advanced Segmentation: Use behavioral data to segment lists, ensuring the right message reaches the right customer at the right time.


• Creative Direction: Collaborate with design teams to produce high-quality assets, providing clear feedback to ensure visuals align with brand standards.


• Deliverability & Compliance: Maintain healthy sender reputations and ensure all campaigns (especially SMS) comply with TCPA/CTIA regulations.


• Testing & Optimization: Run A/B tests on subject lines, send times, and flow logic to constantly move the needle on revenue and engagement.


• Reporting: Track and report on key performance indicators (KPIs), including open rates CTR, opt-outs, and attributed revenue.

Qualifications

• 2-3 years of hands-on experience specifically in email and SMS marketing.


• Proven Flow Building Skills: Experience creating logic-based automation in platforms like Klaviyo, Sendlane, Postscript, Attentive, or similar.


• Dual-Channel Strategy: Understanding of how Email and SMS work together (e.g., when to send a text vs. an email).


• Adaptable Writing Style: Ability to jump between five different brand voices and write copy that feels authentic to each.


• Extreme Attention to Detail: You double-check every link and every segment before hitting "send" on an SMS or email.


• Proactive & Tenacious: You take ownership of your tasks and consistently seek ways to enhance workflow performance.


• Technical Comfort: Comfortable navigating ESP/SMS platforms and using data to drive decisions.