Email Coder (Developer) (Onsite)

Zipdev; Bogotá ciudad; Presencial; COP 53.568.000 - 80.352.000; Jornada completa

Descripción de la vacante

Zipdev is seeking an experienced Email Marketing Coder to design, code, QA and deploy responsive email campaigns across multiple ESPs. You will work closely with marketing and creative teams to ensure high deliverability and performance.

The role requires hands-on experience with SFMC, HTML/CSS, SQL, and email scripting (Ampscript/Jinja). Collaboration and project management skills are essential for coordinating multi-channel campaigns.

Formación

• Minimum 2+ years hands-on experience with Salesforce Marketing Cloud (SFMC) or similar ESP.
• 3–5 years of experience in email marketing, preferably with enterprise platforms.
• Strong HTML/CSS skills and ability to hand-code responsive emails.
• Proficiency in SQL and email scripting languages (Ampscript, Jinja).
• Experience in QA testing with inbox rendering tools and troubleshooting.
• Experience collaborating with marketing and creative teams and managing multiple projects.

Responsabilidades

• Code responsive email templates from design files for multiple devices and clients.
• Perform QA testing and troubleshoot rendering/deliverability issues.
• Generate and apply tracking codes for links in campaigns.
• Collaborate with marketing to define project scopes and optimization opportunities.
• Ensure campaigns comply with industry best practices for design, accessibility and deliverability.
• Oversee deployment of email campaigns across internal systems.

Conocimientos

HTML

CSS

SQL

Ampscript

Jinja

Email scripting

QA and debugging

Project management

Industry best practices

Analytical thinking

Herramientas

Salesforce Marketing Cloud (SFMC)

Klaviyo

Braze

Attentive

Descripción del empleo

We are seeking a highly motivated and experienced Email Marketing Coder to join our dynamic team. In this role, you will be responsible for developing and deploying email marketing campaigns across various internal systems, ensuring high-quality performance, and maintaining a strong adherence to industry best practices. You will work closely with the creative, marketing, and technical teams to bring designs to life and optimize campaigns for maximum effectiveness. Your expertise will play a key role in enhancing our email marketing efforts and contributing to the overall success of our digital strategy.

Responsibilities include but are not limited to;

• Email Coding & Development: Code responsive email templates based on design files provided by the creative team or direction from marketing managers. Ensure emails are optimized for various devices and email clients.
• Quality Assurance & Troubleshooting: Perform QA on HTML email files using tools such as Litmus, EmailOnAcid, or other similar inbox rendering tools. Troubleshoot and resolve any rendering or deliverability issues that arise during testing.
• Link Tracking: Generate and implement tracking codes for all links within email campaigns to ensure accurate performance tracking and reporting.
• Collaboration with Marketing: Work closely with marketing leads to define the scope for new projects, identifying opportunities for optimization and growth within the email marketing strategy.
• Industry Best Practices Compliance: Ensure that all email campaigns deployed across multiple internal systems adhere to industry best practices regarding design, accessibility, deliverability, and user engagement.
• Campaign Deployment: Oversee the deployment of email campaigns, ensuring timely execution while maintaining the integrity and quality of the final output.

Requirements

• Experience: Minimum of 2+ years of hands-on experience with Salesforce Marketing Cloud (SFMC)., Klaviyo, Braze, Attentive or any other ESP.
• Technical Expertise: Proficiency in HTML, CSS, SQL, and email scripting languages such as Ampscript or Jinja. Strong experience with hand-coding HTML and CSS, particularly for responsive email design.
• Email Marketing Experience: 3 to 5 years of experience in the email marketing field, with a focus on email production, preferably using large enterprise email platforms.
• Project Management: Proven ability to manage multiple projects and collaborate with internal stakeholders and partners. Strong client-service skills with an ability to manage expectations and deadlines.
• Industry Knowledge: Solid understanding of email technologies, best practices, and current trends. Ability to troubleshoot and optimize campaigns for performance and deliverability.
• Organizational Skills: Excellent organizational skills with the ability to prioritize tasks and manage multiple campaigns and deadlines with minimal oversight.

Our interview process includes, but is not limited to the following:

• Cognitive Aptitude, Excel and Typing Test
• Logic assessment on Excel