Email Coder (Developer) (Onsite)

Zipdev; Bogotá; Presencial; COP 40.000.000 - 60.000.000; Jornada completa

Descripción de la vacante

Zipdev is seeking an experienced Email Marketing Coder to develop and deploy campaigns across internal systems, ensuring high-quality performance and adherence to industry best practices. Collaborate with creative, marketing, and technical teams to bring designs to life.

You will code responsive templates, QA across tools like Litmus, track links, and manage multiple projects using SFMC and other ESPs. 3–5 years in email marketing with strong HTML/CSS and SQL skills are required.

Formación

• Minimum 2+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) and other ESPs.
• Proficiency in HTML, CSS, SQL, and email scripting languages such as Ampscript or Jinja.
• 3 to 5 years of experience in email marketing, with a focus on email production.
• Strong project management and collaboration skills.
• Solid understanding of email technologies, best practices, and deliverability.
• Excellent organizational skills with ability to manage multiple campaigns and deadlines with minimal oversight.

Responsabilidades

• Email Coding & Development: Code responsive email templates based on design files and QA to ensure compatibility across devices and clients.
• Quality Assurance & Troubleshooting: Perform QA with Litmus/EmailOnAcid and resolve rendering or deliverability issues.
• Link Tracking: Generate and implement tracking codes for links to measure performance.
• Collaboration with Marketing: Define scope for new projects with marketing leads to optimize campaigns.
• Industry Best Practices Compliance: Ensure campaigns adhere to accessibility, design, and deliverability standards.
• Campaign Deployment: Oversee deployment of campaigns with timely execution and quality output.

Conocimientos

HTML/CSS

SQL

Email scripting (Ampscript/Jinja)

Project management

Organizational skills

Herramientas

Salesforce Marketing Cloud (SFMC)

Klaviyo

Braze

Attentive

Descripción del empleo

We are seeking a highly motivated and experienced Email Marketing Coder to join our dynamic team. In this role, you will be responsible for developing and deploying email marketing campaigns across various internal systems, ensuring high-quality performance, and maintaining a strong adherence to industry best practices. You will work closely with the creative, marketing, and technical teams to bring designs to life and optimize campaigns for maximum effectiveness. Your expertise will play a key role in enhancing our email marketing efforts and contributing to the overall success of our digital strategy.

Responsibilities include but are not limited to;

• Email Coding & Development:Code responsive email templates based on design files provided by the creative team or direction from marketing managers. Ensure emails are optimized for various devices and email clients.
• Quality Assurance & Troubleshooting:Perform QA on HTML email files using tools such as Litmus, EmailOnAcid, or other similar inbox rendering tools. Troubleshoot and resolve any rendering or deliverability issues that arise during testing.
• Link Tracking:Generate and implement tracking codes for all links within email campaigns to ensure accurate performance tracking and reporting.
• Collaboration with Marketing:Work closely with marketing leads to define the scope for new projects, identifying opportunities for optimization and growth within the email marketing strategy.
• Industry Best Practices Compliance:Ensure that all email campaigns deployed across multiple internal systems adhere to industry best practices regarding design, accessibility, deliverability, and user engagement.
• Campaign Deployment:Oversee the deployment of email campaigns, ensuring timely execution while maintaining the integrity and quality of the final output.

• Experience:Minimum of 2+ years of hands-on experience with Salesforce Marketing Cloud (SFMC)., Klaviyo, Braze, Attentive or any other ESP.
• Technical Expertise:Proficiency in HTML, CSS, SQL, and email scripting languages such as Ampscript or Jinja. Strong experience with hand-coding HTML and CSS, particularly for responsive email design.
• Email Marketing Experience:3 to 5 years of experience in the email marketing field, with a focus on email production, preferably using large enterprise email platforms.
• Project Management:Proven ability to manage multiple projects and collaborate with internal stakeholders and partners. Strong client-service skills with an ability to manage expectations and deadlines.
• Industry Knowledge:Solid understanding of email technologies, best practices, and current trends. Ability to troubleshoot and optimize campaigns for performance and deliverability.
• Organizational Skills:Excellent organizational skills with the ability to prioritize tasks and manage multiple campaigns and deadlines with minimal oversight.

Our interview process includes, but is not limited to the following:

• Cognitive Aptitude, Excel and Typing Test
• Logic assessment on Excel