Director, Marketing Strategy Consulting (LATAM)

EPAM Systems; Colombia; Remote; COP 324,212,000 - 453,897,000; Full time

Job summary

EPAM Systems Inc seeks a Director of Marketing Strategy Consulting to guide CMOs and digital leaders in shaping strategy around customer acquisition, retention, loyalty and brand growth. You will lead AI initiatives in marketing, oversee delivery quality, and shape service offerings across LATAM and global markets.

You will drive discovery, architect solutions, and take charge of expert content in proposals, RFIs, RFPs and SOWs, balancing hands-on work with a senior advisory role.

Qualifications

• 12+ years in digital marketing, marketing strategy or marketing consulting.
• 6+ years in client-facing consulting capacities, presenting to senior decision-makers.
• Extensive expertise across the digital marketing mix: search, paid media, content, social, CRM and analytics.
• Established depth in at least one specialty: SEO/GEO, performance media, CRM or martech.
• Strong knowledge of AI and LLMs reshaping search, content and customer engagement; procurement savvy.
• Presales and solution design experience; written proposals, RFI/RFP responses and SOWs.

Responsibilities

• Function as a reliable marketing strategy consultant for CMOs and digital leaders.
• Lead discovery workshops, architect solutions, and guide expert content in proposals.
• Develop KPI frameworks, attribution models, and marketing effectiveness strategies.
• Link strategy with execution by coordinating cross-functional specialists.
• Grow scope with current accounts and lead new business initiatives.

Skills

Digital marketing

Marketing strategy

Marketing consulting

Presales experience

Proposal development

Executive communication

Bilingual: English and Spanish

Tools

GA4

Looker Studio

Adobe Marketing Cloud

Salesforce Marketing Cloud

Semrush

Ahrefs

Job description

We're searching for a Director, Marketing Strategy Consulting to come aboard our team. Are you a seasoned marketing strategist who finds satisfaction in transforming complicated marketing issues into straightforward, successful solutions? Do you relish the chance to advise CMOs, steer strategy for high-profile engagements and help secure new business? If your background includes 12+ years across digital marketing and consulting, a strong history in presales and solution building, and fluency in both Spanish and English, we have a compelling opportunity waiting for youAs Director, Marketing Strategy Consulting, you'll stand out as a recognized authority across the full spectrum of digital marketing, carrying specialized depth in at least one area and a sharp perspective on how AI, including AI search and GEO, is transforming the industry. You'll guide clients spanning LATAM and the global market, strengthen the quality of our delivery, and shape our service offeringsYou'll also work in partnership with our growth and account leaders to develop and secure new business, leading discovery work, architecting solutions and taking charge of the expert content embedded in proposals, RFIs, RFPs and SOWsWithin this role, approximately two-thirds of your time is devoted to subject matter leadership, which includes counseling clients on marketing strategy, overseeing the quality of delivery and shaping our offerings. The other third centers on presales and solution design. You'll function between a hands-on specialist role and a Managing Director, Growth position. You bring the expertise that helps secure business, while growth and account leads handle the pipeline and commercial dynamicsReady to influence how major brands scale within an AI-powered landscape? Apply today!ResponsibilitiesFunction as a reliable marketing strategy consultant, supporting CMOs and digital leaders in shaping strategy around customer acquisition, retention, loyalty, personalization and brand growthContribute extensive digital marketing knowledge spanning search (SEO, GEO and paid), media, content, social, CRM and lifecycle, marketing automation, eCommerce, CRO and analyticsSpearhead AI initiatives within marketing, clarifying how AI search, generative content and AI-driven personalization are altering how brands engage and convert customers, along with recommended client actionsLead marketing maturity evaluations addressing operating model, martech stack, data, content operations and measurement, translating insights into prioritized roadmapsDevelop KPI frameworks, attribution methodologies and marketing effectiveness strategies that connect marketing efforts to business resultsLink strategy with execution by bringing together specialists across search, media, CRM, content, data and martech into one cohesive solutionCraft service packages, assessment frameworks, accelerators, case studies and reusable proposal contentDrive thought leadership through publishing viewpoints, presenting at events and webinars, and informing clients and colleagues about the evolving marketing landscapeDefine quality standards, examine key deliverables and guide consultants across the delivery teamWork alongside client partners, account and delivery managers on priority accounts, identifying opportunities to grow scope within current relationshipsIdentify opportunities arising from client cues, market developments such as AI in marketing, partner engagement and assessment results, converting them into new discussionsBuild trust-based relationships with CMOs and Heads of Digital, eCommerce, Brand, Growth and Customer Experience, navigating intricate enterprise structuresGuide discovery through workshops, stakeholder interviews, maturity assessments and quick-win audits or proofs of value that lead to expanded engagementsAssess opportunities methodically, considering need, fit, budget, timing, stakeholder access and competitive factors, providing a definitive go/no-go determinationDesign the solution by turning client challenges into a problem statement, approach, phasing, team composition, effort estimates, assumptions and success indicatorsTake responsibility for expert content across proposals, RFIs, RFPs and SOWs, including solution narratives, scope, deliverables, assumptions, dependencies and acceptance criteria, supplying credentials and pricing input with the commercial teamPresent and advocate for the solution confidently during oral sessions, executive meetings and client presentations tailored to specific audiencesTransition responsibilities cleanly to delivery, continuing involvement as a senior advisor, monitoring client satisfaction and encouraging renewals and extensionsKeep the CRM pipeline updated, document win/loss takeaways, and transform successful tactics into repeatable growth strategiesRequirements12+ years working in digital marketing, marketing strategy or marketing consulting, preferably within an agency, consultancy or marketing services environment6+ years in client-facing consulting capacities, presenting and promoting ideas to senior decision-makersExtensive expertise throughout the digital marketing mix, including search, paid media, content, social, CRM and lifecycle, marketing automation, CRO and analyticsEstablished depth in at least one specialty, such as SEO/GEO, performance media, CRM or marketing technologyStrong grasp of how AI and LLMs are reshaping search, content and customer engagementCommercial knowledge of scoping, estimating and pricing approaches like retainer, fixed fee and time and materials, as well as understanding of enterprise marketing service procurementPractical familiarity with marketing and analytics tools such as GA4, Looker Studio, Adobe or Salesforce Marketing Cloud, and Semrush or AhrefsTrack record of elevating marketing performance, including acquisition, conversion, retention and revenue, for large enterprise brandsEstablished presales and solution design experience, having built and written proposals, RFI/RFP responses and SOWs, and designed multi-disciplinary solutions that led to deals won or expanded accountsAbility to provide evidence of this work during interviews, such as anonymized proposals, solution designs, SOWs or pitch materials, together with results deliveredExceptional storytelling, writing capability and executive presence, skilled at translating complex topics for general audiencesStrongly self-motivated and collaborative, at ease building momentum without excessive processFluency in Spanish and English (C1+ in both), covering written and verbal communicationNice to havePortuguese language proficiency, supporting coverage of Brazilian client accountsDirect SEO/GEO experience, including work optimizing for AI answer enginesBackground with martech and DXP platforms such as Adobe, Salesforce, Contentful or commercetoolsHistory of establishing a new practice or service offering from the ground floorDeep sector knowledge in industries such as retail, CPG, financial services or travelEstablished presence within the marketing community through speaking engagements, articles or published researchWe offerInternational projects with top brandsWork with global teams of highly skilled, diverse peersHealthcare benefitsEmployee financial programsPaid time off and sick leaveUpskilling, reskilling and certification coursesUnlimited access to the LinkedIn Learning library and 22,000+ coursesGlobal career opportunitiesVolunteer and community involvement opportunitiesEPAM Employee GroupsAward-winning culture recognized by Glassdoor, Newsweek and LinkedInEPAM is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, disability, protected veteran status, or any other characteristic protected by applicable law.