Director, Marketing Strategy & AI Transformation

EPAM Systems; Colombia; Remote; COP 324,212,000 - 453,897,000; Full time

Job summary

EPAM Systems Inc seeks a Director of Marketing Strategy Consulting to guide CMOs and digital leaders in shaping strategy around customer acquisition, retention, loyalty and brand growth. You will lead AI initiatives in marketing, oversee delivery quality, and shape service offerings across LATAM and global markets.

You will drive discovery, architect solutions, and take charge of expert content in proposals, RFIs, RFPs and SOWs, balancing hands-on work with a senior advisory role.

Qualifications

• 12+ years in digital marketing, marketing strategy or marketing consulting.
• 6+ years in client-facing consulting capacities, presenting to senior decision-makers.
• Extensive expertise across the digital marketing mix: search, paid media, content, social, CRM and analytics.
• Established depth in at least one specialty: SEO/GEO, performance media, CRM or martech.
• Strong knowledge of AI and LLMs reshaping search, content and customer engagement; procurement savvy.
• Presales and solution design experience; written proposals, RFI/RFP responses and SOWs.

Responsibilities

• Function as a reliable marketing strategy consultant for CMOs and digital leaders.
• Lead discovery workshops, architect solutions, and guide expert content in proposals.
• Develop KPI frameworks, attribution models, and marketing effectiveness strategies.
• Link strategy with execution by coordinating cross-functional specialists.
• Grow scope with current accounts and lead new business initiatives.

Skills

Digital marketing

Marketing strategy

Marketing consulting

Presales experience

Proposal development

Executive communication

Bilingual: English and Spanish

Tools

GA4

Looker Studio

Adobe Marketing Cloud

Salesforce Marketing Cloud

Semrush

Ahrefs

Job description

EPAM Systems Inc seeks a Director of Marketing Strategy Consulting to guide CMOs and digital leaders in shaping strategy around customer acquisition, retention, loyalty and brand growth. You will lead AI initiatives in marketing, oversee delivery quality, and shape service offerings across LATAM and global markets.

You will drive discovery, architect solutions, and take charge of expert content in proposals, RFIs, RFPs and SOWs, balancing hands-on work with a senior advisory role.