Digital Strategy Architect

Dentsu Aegis Network Ltd.; Colombia; A distancia; COP 70.000.000 - 120.000.000; Jornada completa

Descripción de la vacante

Carat, part of Dentsu Aegis Network, seeks an experienced Senior Strategy lead to partner with senior strategists and the comms planning lead to shape cultural narratives and grounded briefs. You will align insights with media activation and go-to-market ideas.

You will mentor junior strategists, synthesize quantitative and qualitative data, and contribute to agency thought leadership while staying ahead of emerging media channels, with a focus on digital strategies.

Formación

• Collaborates with internal team to deliver day-to-day strategic work for client(s).
• Analyzes information from various research sources to form briefs.
• Mentors junior strategists and contributes to thought leadership.

Responsabilidades

• Collaborates with internal team to deliver day-to-day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team.
• Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources, and apply to day to day briefs.
• Repurposes agency thought leadership for clients.
• Contributes to agency or client thought leadership.
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms.
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses.
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs.

Conocimientos

Strategic planning

Audience analysis

Mentoring juniors

Digital media knowledge

Client briefs and ideation

Descripción del empleo

Carat, part of Dentsu Aegis Network, seeks an experienced Senior Strategy lead to partner with senior strategists and the comms planning lead to shape cultural narratives and grounded briefs. You will align insights with media activation and go-to-market ideas.

You will mentor junior strategists, synthesize quantitative and qualitative data, and contribute to agency thought leadership while staying ahead of emerging media channels, with a focus on digital strategies.