Digital Planner

dentsu; Guaduas; Presencial; COP 42.000.000 - 70.000.000; Jornada completa

Descripción de la vacante

Carat is seeking a senior strategist to partner with a senior strategist and the communications planning lead to understand the cultural narrative and ground deliverables in a strategic setup. You will collaborate with media activation teams on go-to-market ideas and mentor junior strategists.

The role focuses on leveraging data and research to inform briefs, campaigns, and client thought leadership while staying ahead of digital media trends.

Formación

• Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
• Delivers a point of view around a client’s business/category, culture and consumer by compiling, analysing and interpreting information from various research sources
• Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs

Responsabilidades

• Delivers day-to-day strategic work for client(s) from inception to execution.
• Provides point of view on client business, culture, and consumers using diverse research sources.
• Repurposes agency thought leadership for clients and contributes to agency/client thought leadership.
• briefs internal teams and external media publishers/partners for ideation and steering brainstorms.
• Monitors evolving media channels/partners, especially digital, and applies learnings to briefs.
• Mentors junior strategists and supports skill development.
• Builds audience empathy through quantitative and qualitative data inputs.

Descripción del empleo

The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.

Job Description:

• Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
• Delivers a point of view around a client’s business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
• Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs

Location:

Cudinamarca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent