Digital Planner

Dentsu Aegis Network Ltd.; Cundinamarca; Presencial; COP 60.000.000 - 90.000.000; Jornada completa

Descripción de la vacante

Carat is seeking a strategic thinker to partner with senior strategists and craft cultural narratives grounded in research. You will collaborate across teams to deliver day-to-day strategic work and translate insights into actionable briefs for media activation.

You will mentor junior strategists, develop audience empathy through data, and stay ahead of digital media trends to inform go-to-market ideas.

Formación

• Develops a point of view on a client’s business/category, culture and consumer from diverse research sources and applies it to briefs.
• Mentors junior strategists and shares knowledge within the team.
• Keeps a pulse on emerging media channels and how to apply them to briefs.

Responsabilidades

• Collaborates with internal teams to deliver day-to-day strategic work and shepherds strategies through to execution.
• Repurposes agency thought leadership for clients and contributes to agency or client thought leadership.
• Briefs internal teams and external partners for ideation and alignment.

Conocimientos

Strategic thinking

Research analysis

Mentorship

Audience empathy

Digital media literacy

Herramientas

Media analytics

Descripción del empleo

The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.

Job Description: Key responsibilities

• Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
• Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
• Repurposes agency thought leadership for clients
• Contributes to agency or client thought leadership
• Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
• Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
• Mentors junior strategists
• Develops strong audience empathy through understanding quantitative and qualitative data inputs

Location: Cudinamarca Brand: Carat Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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