Data-Driven Media Planner for Global Campaigns

Publicis Groupe Holdings B.V; Bogotá ciudad; Presencial; COP 33.480.000 - 61.380.000; Jornada completa

Descripción de la vacante

Publicis Global Delivery is seeking a media planning professional to collaborate with clients to design media strategies and plans meeting marketing objectives. You will work with the strategy team to analyze data, study consumer behavior, and spot trends to guide media placement.

Responsibilities include budgeting, flighting updates, data-driven insights from syndicated tools, and preparing client-ready presentations for monthly reviews.

Formación

• Advanced English level (B2+ minimum).
• At least 1 year of professional media planning experience.
• Media Marketing experience.
• Bachelor’s Degree in Media/advertising or related, Finance/Economic or Business related.

Responsabilidades

• Manage budget and flighting updates in Lumina and Media Tools.
• Provide updates for all recurring budgeting needs.
• Help provide and oversee monthly savings documents.
• QA and update flowcharts and budget documents with accuracy.
• Track budget and flowchart changes with detail and organization.
• Support strategy team with reach and frequency deliveries using Tardiis / NMI.
• Provide audience and consumer insight data from syndicated tools like MRI and GWI.
• Provide monthly global tracking updates for internal review and submission.
• Support on building charts and slides for client presentations.
• Help manage monthly competitive insight reporting and chart refreshes using data provided by competitive analyst.
• Review monthly billing against budget documents and flag discrepancies with strategy and investment leads.
• Update weekly TV goals based on the latest budget and flighting for submission to National.
• Video team update weekly media highlights, coordinating updates with investment teams and preparing client-ready slides for issuance.

Conocimientos

Advanced English

Media planning

Media marketing

Planning and organizing

Written communication

Verbal communication

Negotiation skills

Team player

Self-starter

Multi-tasking

Educación

Bachelor’s Degree in Media/Advertising or related field

Descripción del empleo

Publicis Global Delivery is seeking a media planning professional to collaborate with clients to design media strategies and plans meeting marketing objectives. You will work with the strategy team to analyze data, study consumer behavior, and spot trends to guide media placement.

Responsibilities include budgeting, flighting updates, data-driven insights from syndicated tools, and preparing client-ready presentations for monthly reviews.