Creative Strategist, B2B

powerdigitalmarketing; Colombia; In loco; COP 30.000.000 - 45.000.000; Tempo pieno

Descrizione del lavoro

Power Digital is seeking a Creative Strategist to lead paid social creative strategy for multiple accounts. You will leverage brand insights, ecommerce trends, and consumer behavior to craft high-performing ads.

You will pitch ideas, write scripts, and oversee ad production and delivery, ensuring testing drives measurable growth for clients. Strong storytelling and client-facing communication are essential.

Competenze

• Experience leading paid social creative strategies.
• Strong ability to translate data into actionable insights.
• Excellent written and verbal communication with clients.

Mansioni

• Leads paid social creative strategy for 8-10 clients.
• Uses data insights and brand research to design assets.
• Collaborates with internal teams and roles across the company.
• Maintains client communications and sentiment.
• Iterates and ideates toward defined performance goals.
• Builds rapport with clients to align goals and explain processes.
• Researches client brand, competitors, and industry trends.
• Implements performance creative best practices by platform.
• Audits accounts to identify winning ads and informs test strategy.
• Writes strategic consumer-centric direct response copy and messaging.
• Coordinates with production team using Asana.
• Gives constructive feedback to editors of video/image assets.
• Leads internal creative team syncs and brainstorms.
• Acts as client point of contact for all creative strategy matters.

Conoscenze

Paid social strategy

Creative concepts

Data analysis

Client communication

Storytelling

Strumenti

Asana

Descrizione del lavoro

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client's brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth.

Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn't performing to their goal. This means testing with the intention of moving the needle on key performance metrics - from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients.

An ideal candidate for the Creative Strategist role is a self‑starter who is passionate about maximizing success for their clients through creative strategy, and is eager to take the lead on developing creative concepts that are intentionally produced to generate clear testing results and insights. They have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future campaign results. Sr. Creative Strategists are zealous about continuously testing various creative concepts to develop a strong understanding of how to not only effectively and efficiently meet client goals, but to surpass them. If creative deliveries are not meeting client expectations, or creative tests are not hitting target goals, Sr. Creative Strategists will be relentless in the pursuit to troubleshoot and problem solve with a growth mindset.

Key Responsibilities:

• Leads the paid social creative strategy for 8-10 clients
• Using data insights along with consumer and brand research to design high performing creative assets
• Collaborating closely with team members across internal departments and roles
• Maintaining client communications and sentiment
• Driven to iterate and ideate towards stated performance goals
• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes
• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform
• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps
• Writes strategic consumer‑centric, direct response copy and messaging strategy
• Manages requests and output with production team using Asana
• Reviews video/image assets and provides clear and actionable feedback to editors
• Leads productive internal creative team syncs and brainstorms
• Works alongside client management team as client POC for all things creative strat