B2B Creative Strategist for Growth & Paid Social

powerdigitalmarketing; Colombia; On-site; COP 30,000,000 - 45,000,000; Full time

Job summary

Power Digital is seeking a Creative Strategist to lead paid social creative strategy for multiple accounts. You will leverage brand insights, ecommerce trends, and consumer behavior to craft high-performing ads.

You will pitch ideas, write scripts, and oversee ad production and delivery, ensuring testing drives measurable growth for clients. Strong storytelling and client-facing communication are essential.

Qualifications

• Experience leading paid social creative strategies.
• Strong ability to translate data into actionable insights.
• Excellent written and verbal communication with clients.

Responsibilities

• Leads paid social creative strategy for 8-10 clients.
• Uses data insights and brand research to design assets.
• Collaborates with internal teams and roles across the company.
• Maintains client communications and sentiment.
• Iterates and ideates toward defined performance goals.
• Builds rapport with clients to align goals and explain processes.
• Researches client brand, competitors, and industry trends.
• Implements performance creative best practices by platform.
• Audits accounts to identify winning ads and informs test strategy.
• Writes strategic consumer-centric direct response copy and messaging.
• Coordinates with production team using Asana.
• Gives constructive feedback to editors of video/image assets.
• Leads internal creative team syncs and brainstorms.
• Acts as client point of contact for all creative strategy matters.

Skills

Paid social strategy

Creative concepts

Data analysis

Client communication

Storytelling

Tools

Asana

Job description

Power Digital is seeking a Creative Strategist to lead paid social creative strategy for multiple accounts. You will leverage brand insights, ecommerce trends, and consumer behavior to craft high-performing ads.

You will pitch ideas, write scripts, and oversee ad production and delivery, ensuring testing drives measurable growth for clients. Strong storytelling and client-facing communication are essential.