Creative Strategist, B2B

Power Digital Marketing; Colombia; Presencial; COP 291.281.000 - 388.375.000; Jornada completa

Descripción de la vacante

Power Digital is seeking a Creative Strategist to lead paid social strategy for multiple clients. You will use data, brand insights, and ecommerce trends to craft high-performing creative assets and scripts, while collaborating with production and client teams to drive measurable growth.

You will test and iterate to improve CPA, CTR, or ROAS, and report results through compelling storytelling. The role emphasizes AI-enabled optimization and cross-team collaboration.

Formación

• Experience with Meta Ads Manager and other performance data tools.
• Ability to write effective ad copy and scripts.
• Strong collaboration with clients, production, and post-production teams.

Responsabilidades

• Leads paid social creative strategy for 8-10 clients.
• Designs high-performing creative assets using data insights and brand research.
• Collaborates across internal departments and roles.
• Maintains client communications and sentiment.
• Iterates to meet stated performance goals.
• Writes strategic consumer-centric copy and messaging.
• Reviews assets and provides actionable feedback to editors.
• Leads internal creative team syncs and brainstorms.
• Acts as client POC for creative strategy and scope management.
• Pushes back on timeline/scope to drive performance.
• Employ AI technologies to optimize processes.

Conocimientos

Meta Ads Manager

Creative data analysis

Ad copywriting

Client collaboration

Campaign execution

Storytelling in reporting

Herramientas

Asana

Nova ecosystem

Descripción del empleo

Who We Are:

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

A day in the life:

A Creative Strategist will be the lead ideator on strategic accounts. They are required to have a robust understanding of paid social creative best practices, their client’s brand, performance goals, historical data, current ecommerce trends, and consumer behavior, to develop winning paid social advertising that impacts their client's growth.

Creative Strategists know how to act fast to capitalize on good results, or on the flip side know what to change if an ad isn’t performing to their goal. This means testing with the intention of moving the needle on key performance metrics — from improving CPA, CTR, or ROAS to driving brand awareness. Creative Strategists pitch new ideas and concepts to clients, write scripts, and follow the execution and review of ads through to production and delivery to clients.

An ideal candidate for the Creative Strategist role is a self-starter who is passionate about maximizing success for their clients through creative strategy, and is eager to take the lead on developing creative concepts that are intentionally produced to generate clear testing results and insights. They have mastered presenting creative reporting to clients and team members through storytelling, and are constantly implementing learnings to enhance future campaign results. Sr. Creative Strategists are zealous about continuously testing various creative concepts to develop a strong understanding of how to not only effectively and efficiently meet client goals, but to surpass them. If creative deliveries are not meeting client expectations, or creative tests are not hitting target goals, Sr. Creative Strategists will be relentless in the pursuit to troubleshoot and problem solve with a growth mindset.

Key Responsibilities:

• Leads the paid social creative strategy for 8-10 clients


• Using data insights along with consumer and brand research to design high performing creative assets


• Collaborating closely with team members across internal departments and roles


• Maintaining client communications and sentiment


• Driven to iterate and ideate towards stated performance goals


• Develops rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes


• Researches client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform


• Continually audits account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps


• Writes strategic consumer-centric, direct response copy and messaging strategy


• Manages requests and output with production team using Asana


• Reviews video/image assets and provides clear and actionable feedback to editors


• Leads productive internal creative team syncs and brainstorms


• Works alongside client management team as client POC for all things creative strategy


• Understands scope of requested edits, reshoots, and other deliverables


• Pushes back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices


• Employ AI technologies to enhance and optimize business processes


• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Requirements:

• Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc)


• Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps


• Understanding of best practices for performance-driven creative & ability to apply these insights in work


• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals


• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output


• Ability to yield strong campaign results for clients through strategizing top performing creative

Key Performance Indicators (KPIs)

• 5% or lower client churn


• Manage 8-10 mid level clients


• Maintain $22,000 RPE

Most Important Things (MITs)

• Technically skilled at pulling and using creative performance data to analyze trends and insights and inform the creative roadmap.


• Responsible for using data insights along with consumer and brand research to orchestrate a sales/messaging/visual strategy.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

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