Senior Creative Strategist: Data-Driven Growth Lead

Embedded Shishya; Colombia; A distancia; COP 280.260.000 - 467.101.000; Jornada completa

Descripción de la vacante

Power Digital, an AI-powered growth firm, seeks a Sr. Creative Strategist to lead paid social creative for 6–10 clients. You will design high-impact assets, analyze data, and collaborate across teams to drive growth.

You write scripts, develop concepts, test ideas to improve CPA, CTR, and ROAS, and present creative results to clients. Strong written and verbal English required; experience with Meta Ads Manager and AI-enabled optimization is a plus.

Formación

• Proficiency with Meta Ads Manager, and/or similar performance data tools (TikTok, YouTube, Pinterest, etc).
• Technically skilled at pulling and using creative performance data to analyze trends, insights, and inform creative roadmaps.
• Understanding of best practices for performance-driven creative and ability to apply these insights in work.
• Ability to write effective ad copy, structure a script, and see through on the execution with corresponding visuals.
• Ability to communicate and collaborate with clients, production, and post-production teams to deliver best possible creative output.
• Ability to yield strong campaign results for clients through strategizing top performing creative.

Responsabilidades

• Lead the paid social creative strategy for 6-10 clients.
• Use data insights along with consumer and brand research to design high performing creative assets.
• Collaborate closely with team members across internal departments and roles.
• Maintain client communications and sentiment.
• Driven to iterate and ideate towards stated performance goals.
• Develop rapport with client to build a foundation of open discussion, including understanding client product and goals, as well as explaining Power Digital processes.
• Research client brand, competitors, and industry trends, and effectively implements performance creative best practices by platform.
• Continually audit account to identify winning ads, present data to client, and dictate hypotheses and test strategy via monthly roadmaps.
• Write strategic consumer-centric, direct response copy and messaging strategy.
• Manage requests and output with production team using Asana.
• Review video/image assets and provides clear and actionable feedback to editors.
• Lead productive internal creative team syncs and brainstorms.
• Work alongside client management team as client POC for all things creative strategy.
• Understand scope of requested edits, reshoots, and other deliverables.
• Push back on client on matters of timeline, scope, feedback, and direction to drive performance based on creative best practices.
• Identify and encourages service expansion opportunities.
• Manage interns, PT, or FT team members, if desired.
• Employ AI technologies to enhance and optimize business processes.
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department.

Conocimientos

Meta Ads Manager

Creative data analysis

Ad copywriting

Team collaboration

AI-assisted optimization

Herramientas

Asana

Descripción del empleo

Power Digital, an AI-powered growth firm, seeks a Sr. Creative Strategist to lead paid social creative for 6–10 clients. You will design high-impact assets, analyze data, and collaborate across teams to drive growth.

You write scripts, develop concepts, test ideas to improve CPA, CTR, and ROAS, and present creative results to clients. Strong written and verbal English required; experience with Meta Ads Manager and AI-enabled optimization is a plus.