Conversion & Acquisition Marketing Specialist

Global DigiOps S.A.S.; Colombia; On-site; COP 33,660,382 - 39,242,674; Full time

Job summary

A leading digital marketing firm in Colombia is seeking a Conversion Specialist to enhance customer acquisition through performance marketing. This entry-level position requires expertise in CRO and data analysis, along with a collaborative spirit to work with cross-functional teams. You will focus on optimizing landing pages and campaigns, utilizing various tools and strategies to boost conversion rates. A competitive salary is offered, alongside opportunities for growth within a dynamic environment.

Qualifications

• 5+ years in digital performance marketing focused on acquisition.
• Experience with CRO tools and marketing analytics.
• Ability to analyze data and communicate insights.

Responsibilities

• Analyze performance data to identify friction points.
• Develop and optimize landing pages and lead generation forms.
• Drive A/B tests to improve conversion rates.
• Partner with media buyers and designers for campaigns.

Skills

Digital performance marketing

Conversion Rate Optimization (CRO)

Data analysis

UX principles

A/B testing

Communication skills

Tools

Unbounce

VWO

Optimizely

Google Optimize

Job description

A leading digital marketing firm in Colombia is seeking a Conversion Specialist to enhance customer acquisition through performance marketing. This entry-level position requires expertise in CRO and data analysis, along with a collaborative spirit to work with cross-functional teams. You will focus on optimizing landing pages and campaigns, utilizing various tools and strategies to boost conversion rates. A competitive salary is offered, alongside opportunities for growth within a dynamic environment.