Content & Conversion Strategist (English C2)

Press 2 Digital; Bogotá ciudad; Hybrid; COP 66,960,000 - 122,760,000; Full time

Job summary

Press 2 Digital in Bogotá is seeking a conversion copywriter to own the message from search to the phone call. You will decide what we say, how we say it, and how pages are structured, and you’ll prove it works with data.

You’ll collaborate with development and paid media teams, crafting ads, landing pages, and SEO content that drives qualified leads while staying within client brand guidelines and local market relevance.

Qualifications

• 2+ years in conversion copywriting, CRO, or performance content, ideally at an agency or in-house growth team.
• Experience with lead generation where the conversion is a phone call or booked appointment (home services, legal, insurance, healthcare, or similar).
• Strong UX instincts and ability to communicate layouts through wireframes or Figma.

Responsibilities

• Own ad copy across Google Ads, Meta, Nextdoor, and Bing, collaborating with the paid media team on testing and rollout.
• Design landing page structure, flow, and messaging with wireframes and specs for developers to build from.
• Build and maintain a messaging library that scales across local markets through localization rather than one-off copy.
• Run a steady testing program for ads and landing pages with clear hypotheses and honest readouts.
• Set content strategy and write or direct SEO content for client websites.
• Measure success by lead quality using call tracking data and transcript analysis.
• Collaborate with client brand guidelines while finding room for local relevance.
• Work with the team on client-facing communication and English-language content.

Skills

C2-level English

Conversion copywriting

CRO

Performance content

UX instincts

Wireframes (Figma)

GA4 & Google Ads data

SEO knowledge

Content strategy

Tools

GA4

Google Ads reporting

Call tracking platforms

Figma

Job description

Candidates must be based in Bogotá and available to work hybrid in-office/remote. Only candidates with C2 level of English will be considered.

About us

We’re a digital marketing agency focused on paid media for U.S. businesses. We run campaigns across Google Ads, Meta, Nextdoor, and Bing for dozens of local service businesses, where success comes down to one thing: phone calls from customers who need help now. We’re building our own software to manage campaigns, landing pages, and lead-quality analysis at scale.

The roleYou’ll own the message from the moment someone searches to the moment they pick up the phone. That means the ad copy they see, the landing page they land on, and the content that brings them in through organic search. You’ll decide what we say, how we say it, and how pages are structured, and you’ll prove it works with data.You won’t be building pages yourself. You’ll work with our developers, who build and maintain our landing page and website systems, and with our paid media team, who run the campaigns. Your job is to tell them what converts and to keep testing until you know.

What you’ll do

• Own ad copy across Google Ads, Meta, Nextdoor, and Bing, working with the paid media team on testing and rollout
• Design landing page structure, flow, and messaging, with wireframes and specs developers can build from
• Build and maintain a messaging system (a library of tested headlines, offers, and page sections) that scales across dozens of local markets through localization rather than one-off copy
• Run a steady testing program for ads and landing pages, with clear hypotheses and honest readouts
• Set content strategy and write or direct SEO content for client websites
• Measure success by lead quality, not just clicks or form fills, using call tracking data and call transcript analysis
• Work within client brand guidelines while finding room for local relevance
• Collaborate with the team on client-facing communication and English-language content

What you bring

• C2-level English and a sharp ear for how American consumers actually talk
• 2+ years in conversion copywriting, CRO, or performance content, ideally at an agency or in-house growth team
• Experience with lead generation businesses where the conversion is a phone call or a booked appointment (home services, legal, insurance, healthcare, or similar)
• A portfolio that shows results: tests you ran, what won, and what you learned
• Strong UX instincts and the ability to communicate layouts through wireframes or Figma
• Comfort with data: GA4, Google Ads reporting, and call tracking platforms
• Working knowledge of SEO and search intent
• The ability to write for both search (answering intent) and social (creating interest)

How we’ll measure success

• Cost per qualified call trending down across the accounts you touch
• A testing program that produces a steady flow of documented wins and losses
• A messaging library the paid media and development teams actually use