Acquisition Conversion Specialist

Global DigiOps S.A.S.; Colombia; Hybrid; COP 110,611,311 - 184,352,186; Full time

Job summary

A leading digital marketing firm in Colombia is seeking a Conversion Specialist to optimize acquisition marketing strategies. This role emphasizes enhancing conversion rates from campaigns and landing pages through data analysis and performance marketing expertise. The ideal candidate will have over 5 years in digital marketing, focusing on conversion rate optimization, and be skilled in using various CRO tools. You will collaborate with cross-functional teams to drive measurable customer acquisition results.

Qualifications

• 5+ years in digital performance marketing focusing on acquisition optimization.
• Proven record of increasing conversion rates from campaigns and landing pages.
• Experience in running A/B and multivariate tests at scale.

Responsibilities

• Analyze performance data to enhance acquisition rates.
• Develop and optimize landing pages and lead generation forms.
• Drive A/B testing to improve early-stage funnel conversion.

Skills

Digital performance marketing

Conversion rate optimization

Data analysis

UX principles

CRO tools (e.g. Unbounce, VWO)

A/B testing

Project management

Tools

Google Optimize

Analytics platforms

Job description

A leading digital marketing firm in Colombia is seeking a Conversion Specialist to optimize acquisition marketing strategies. This role emphasizes enhancing conversion rates from campaigns and landing pages through data analysis and performance marketing expertise. The ideal candidate will have over 5 years in digital marketing, focusing on conversion rate optimization, and be skilled in using various CRO tools. You will collaborate with cross-functional teams to drive measurable customer acquisition results.