Channel Manager - Colombia

Lab Alley; Colombia; On-site; COP 191,113,000 - 318,522,000; Full time

Job summary

Lab Alley seeks a high-energy Channel Manager to drive multi-channel growth across Amazon, eBay, and direct B2B channels. You will oversee strategy, optimize listings, pricing, and content, and strengthen partnerships with marketplace reps and distributors.

You will collaborate with logistics teams to ensure inventory, HazMat compliance, and timely fulfillment while tracking KPIs and forecasting demand to maximize revenue.

Qualifications

• 5+ years of experience in channel management, e-commerce marketplace leadership, or B2B sales management in industrial/technical sectors.
• Proven ability to manage cross-functional projects and collaborate with stakeholders.
• Proficiency with major marketplace portals and feed management tools; strong ERP familiarity.

Responsibilities

• Set channel strategy across online marketplaces and distribution channels to meet revenue targets.
• Optimize listings, pricing, and content to maximize visibility and conversions.
• Manage relationships with marketplace reps, partners, and distributors.
• Coordinate with logistics to ensure inventory, HazMat compliance, and order fulfillment.
• Track performance metrics and forecast demand to drive revenue growth.
• Design and execute channel promotions and compliant MAP policies.

Skills

Channel management

E-commerce leadership

Cross-functional collaboration

Data-driven decisions

Negotiation skills

Communication

Tools

Amazon Seller Central

Vendor Central

ChannelAdvisor

ERP systems

Job description

The Opportunity

Lab Alley is looking for a high-energy, results-driven Channel Manager to oversee and scale our multi-channel sales footprint, ensuring our "Essential Chemicals" are accurately positioned and seamlessly distributed across e-commerce platforms and partner networks. In this role, you will lead our digital channel strategy, optimize partner relationships, and drive revenue growth through Amazon, eBay, niche marketplace partners, and direct B2B channels. If you thrive in a fast-paced environment where commercial strategy meets operational execution, we want you on our team.

Responsibilities: What You'll Do

• Channel Strategy & Execution: Lead and execute the sales strategy across online marketplaces (Amazon, eBay, B2B portals) and third-party distribution channels to reach aggressive revenue targets.
• Listing & Catalog Optimization: Oversee product listings, pricing, digital merchandising, and content presentation to maximize search visibility, conversion rates, and brand alignment.
• Partner & Distributor Management: Build and nurture strong, collaborative relationships with marketplace account representatives, key channel partners, and wholesale distributors.
• Cross-Functional Logistics Integration: Partner closely with internal logistics, warehouse operations, and supply chain teams to ensure seamless inventory allocation, HazMat shipping compliance, and order fulfillment across all channels.
• Performance Analytics & Forecasting: Track key performance indicators (e.g., channel ROI, buy-box wins, inventory turnover, customer acquisition costs) and leverage sales data to forecast demand and drive revenue.
• Promotion & Campaign Management: Design and launch targeted channel promotions, sponsored ad campaigns, and seasonal offers while maintaining strict MAP (Minimum Advertised Price) policies.

Qualifications & Expertise: What You'll Bring

• Experience: 5+ years of experience in channel management, e-commerce marketplace leadership, or B2B sales management, ideally within industrial, chemical, pharmaceutical, or technical product sectors.
• Leadership: Proven ability to manage cross-functional projects, influence internal and external stakeholders, and cultivate a growth-oriented, collaborative environment.
• Technical Savvy: Proficiency with major marketplace seller portals (Amazon Seller Central/Vendor Central), ChannelAdvisor or similar feed management tools, and integrated ERP systems
• Commercial Acumen: Strong understanding of marketplace algorithms, pricing strategies, margin optimization, and digital advertising tactics (PPC/Sponsored Products).
• Analytical Mindset: Exceptional data literacy with the ability to interpret sales metrics, demand trends, and channel profitability to make data-driven decisions.
• Communication & Negotiation: Outstanding written and verbal communication skills with a track record of negotiating favorable terms and maintaining strong commercial partnerships.

About Lab Alley

Lab Alley is on a mission to make buying essential, natural, and high-purity chemicals effortless. Often called the "Amazon for Chemicals," our digital-first platform lets you order online in minutes with transparent pricing, real-time inventory, and instant compliance access-all backed by 99.5% on-time delivery and 98.9% inventory accuracy. Free from quote delays, salespeople, or fulfillment guesswork, our platform is built around how you want to work-so you can stop chasing suppliers and focus on running your business. Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas. Lab Alley's Colombia-based team is employed through an employer of record.

Our Workplace Culture

Our core values are an integral part of our success defining who we are.

Care

We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values: We care about people and take pride in our work.

Commitment

We believe success is characterized by our commitment to continuous improvement.

Genuine

We believe in being real, authentic, and direct with those around us.

Growth

Lab Alley encourages continual learning and leads with curiosity.

Initiative

To be successful, we always strive to make things happen!

Innovation

Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers.

Work Ethic

We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration.

Beyond our work, we believe in giving back. With every purchase made through our e-commerce website, we partner with Ecodrive to plant a tree, contributing to a healthier planet and improved socio-economic conditions.

This is a full-time position (40 hours per week, occasional overtime) with a typical schedule of Monday-Friday, 8 AM - 5 PM CST. This role reports to Marketing Lead.

Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.