Performance Marketer - Colombia

Lab Alley; Colombia; Remote; COP 143,335,000 - 207,039,000; Full time

Job summary

Lab Alley seeks a high-energy Performance Marketer to accelerate growth across paid channels for our Essential Chemicals portfolio. Design, execute, and scale campaigns to drive high-intent B2B and e-commerce traffic with max ROI.

You will manage campaigns across Google Ads, Bing Ads, Paid Social, and industry networks, optimizing CAC/ROAS, landing pages, and creative assets. Collaboration with web/design teams is essential.

Qualifications

• 5+ years of hands-on experience in performance marketing, paid search, or growth marketing.
• Deep knowledge of major ad platforms and analytics tools.
• Strong analytical, creative, and technical balance for growth campaigns.
• Ability to collaborate across creative, sales, and technical teams.

Responsibilities

• Paid Acquisition Leadership: manage end-to-end performance marketing strategy across Google Ads, Bing Ads, Paid Social, and networks.
• Data-Driven Optimization: test and refine ad copy, bidding, audiences, landing pages to improve CAC and ROAS.
• Campaign Analytics & Reporting: track KPIs and deliver insights to stakeholders.
• Landing Page & Conversion Optimization: partner with design/web teams for high-converting pages.
• Budget Management: oversee large ad budgets with forecasting for growth.
• Audience & Technical Targeting: use segmentation, retargeting, and tracking protocols.
• Policy Compliance & Account Health: monitor policy violations and feed optimization to avoid suspensions.

Skills

Analytical mindset

Written communication

Project management

Collaboration

Tools

Google Ads

Microsoft Advertising

LinkedIn Campaign Manager

Meta Ads Manager

GA4

Looker Studio

GTM

ERP/CRM integrations

Job description

The Opportunity

Lab Alley is looking for a high-energy, data-obsessed Performance Marketer to accelerate our growth and optimize our digital customer acquisition channels for our "Essential Chemicals" portfolio. In this role, you will design, execute, and scale high-impact paid marketing campaigns-spanning search, shopping, social, and display-to drive high-intent B2B and e-commerce traffic with max ROI. If you thrive in a fast-paced environment where creative messaging meets rigorous analytical testing, we want you on our team.

Responsibilities: What You'll Do

• Paid Acquisition Leadership: Manage end-to-end performance marketing strategy and campaign execution across channels such as Google Ads (Search, Shopping, Performance Max), Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
• Data-Driven Optimization: Continually test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
• Campaign Analytics & Reporting: Track key performance indicators (e.g., CPA, CVR, CTR, LTV) and deliver clear, actionable reports and insights to key stakeholders.
• Landing Page & Conversion Optimization: Partner with web and design teams to build and test high-converting landing pages tailored to targeted search intent and specific chemical categories.
• Budget Management: Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
• Audience & Technical Targeting: Utilize customer segmentation, custom audiences, retargeting tactics, and conversion tracking protocols (Google Tag Manager, pixels, GA4) to ensure precise audience reach.
• Policy Compliance & Account Health: Proactively monitor and resolve Google Ads and Google Merchant Center policy violations, product issue diagnostics, feed optimization, and item disapprovals (e.g., restricted substances, pricing discrepancies) to avoid account suspensions and ensure continuous campaign performance.

Qualifications & Expertise: What You'll Bring

• Experience: 5+ years of hands-on experience in performance marketing, paid search, or growth marketing, preferably in B2B e-commerce, chemical, manufacturing, or technical product industries.
• Platform Mastery: Deep operational knowledge of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager, along with advanced analytics platforms (GA4, Looker Studio).
• Technical Savvy: Hands-on experience with web analytics, tag management (GTM), conversion rate optimization (CRO) tools, and integrating tracking with ERPs or CRM platforms (e.g., NetSuite, HubSpot).
• Analytical Mindset: Expert-level quantitative and analytical skills with a proven ability to derive insights from complex datasets and translate them into actionable growth campaigns.
• Creative & Technical Balance: Strong writing ability for ad copy paired with a solid grasp of technical marketing setups (feed management, conversion APIs, schema).
• Policy & E-commerce Familiarity: Strong understanding of Google Shopping policies, product feed requirements, and campaign compliance within regulated or technical product categories.
• Collaboration & Drive: Self-motivated mindset with excellent project management skills and the ability to collaborate effectively across creative, sales, and technical teams.

About Lab Alley

Lab Alley is on a mission to make buying essential, natural, and high-purity chemicals effortless. Often called the "Amazon for Chemicals", our digital-first platform lets you order online in minutes with transparent pricing, real-time inventory, and instant compliance access-all backed by 99.5% on-time delivery and 98.9% inventory accuracy. Free from quote delays, salespeople, or fulfillment guesswork, our platform is built around how you want to work-so you can stop chasing suppliers and focus on running your business.

Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas.

Lab Alley's Colombia-based team works for us through an Employer of Record.

Our Workplace Culture

Care

We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:

We care about people and take pride in our work.

Commitment

We believe success is characterized by our commitment to continuous improvement.

Genuine

We believe in being real, authentic, and direct with those around us.

Growth

Lab Alley encourages continual learning and leads with curiosity.

Initiative

To be successful, we always strive to make things happen!

Innovation

Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers.

Work Ethic

We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration.

Beyond our work, we believe in giving back. With every purchase made through our e-commerce website, we partner with Ecodrive to plant a tree, contributing to a healthier planet and improved socio-economic conditions.

This is a full-time position (40 hours per week, occasional overtime) with a typical schedule of Monday-Friday, 8 AM - 5 PM.

Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.