CPG Marketing Account Director

Power Digital Marketing; Colombia; Presencial; COP 111.600.000 - 178.560.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

15 PTO days per year

Remote/Hybrid work options

WFH stipend 400,000 COP

Descripción de la vacante

Power Digital Marketing in Colombia is seeking a senior CPG marketing leader to own a portfolio of 4-6 consumer brands. You will diagnose growth constraints, develop data-driven strategies, and steer cross-functional teams across paid, SEO, content, influencer, and creative to drive revenue growth and brand recognition. The role emphasizes client renewals, relationship management, and leveraging our proprietary Nova and Iris platforms.

Formación

• 6+ years in CPG marketing with DTC and retail brand experience.
• Ability to understand Amazon, brand positioning, and media investment decisions.
• Fluent in advanced English and able to lead senior client relationships.

Responsabilidades

• Own a portfolio of 4-6 CPG accounts (beauty, personal care, wellness, food & beverage).
• Diagnose core business constraints and formulate data-backed strategic solutions.
• Coordinate cross-functional teams (paid, SEO, content, influencer, creative) around a single account strategy.
• Manage retention and expansion; lead renewals; grow monthly recurring revenue.
• Build relationships with multiple client contacts to mitigate single points of contact risk.
• Ensure 100% usage of Iris, nova, Pulse, and Power Circuit across managed ADs.

Conocimientos

CPG marketing

DTC & retail

Account management

Team coaching

Descripción del empleo

We are a tech-enabled growth firm- at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways.

Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

Proficiency in spoken and written English at an advanced level is required for this role. A day in the life:

You'll own a portfolio of 4-6 CPG accounts, primarily beauty, personal care, wellness, or food and beverage brands. This role centers on a comprehensive diagnosis of core business constraints impacting client growth, leveraging a deep understanding of the competitive landscape to identify and formulate strategic solutions. This includes pinpointing challenges across all points of sale - DTC/ecommerce acquisition, retail execution, Amazon market share erosion, or upstream strategic barriers like brand positioning - and developing a unified, data-backed strategy to overcome them.

CPG accounts tend to have opinions about their channels that predate the data. Part of this job is having the product, competitive, and retail fluency to challenge those assumptions with credibility.

Responsibilities:

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement, with particular attention to how the client's retail and DTC performance interact
• Own the senior client relationship
• QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail - understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Manage and develop 1-2 direct reports - run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback

Role Requirements:

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience
• Understands how Amazon fits into a CPG growth strategy - share of search, ASIN architecture, buy box, sponsored vs. organic balance
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions
• Has an opinion on CPG measurement - MMM, incrementality testing, in-store vs. digital attribution
• Fluent in upper-funnel channel strategy - content, SEO, YouTube, programmatic
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization
• Track record of retaining and growing accounts
• Has managed senior clients who have strong brand opinions and needs to be met with confidence

Key Performance Indicators (KPIs)

• Expansion to Churn Ratio (ETCR)
• Monthly Service Expansion pipeline generation

Most Important Things (MITs)

• Team Coaching and Development
• Marketing Strategy, Development and Execution
• Client Retention and Client Revenue Growth
• Base salary + commission opportunities
• 15 paid vacation days (PTO) per year
• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) towards philanthropic endeavors
• Fully flex work environment: full-remote, in-office, or hybrid
• A one time 400.000 COP Work From Home (WFH) stipend automatically added to your first paycheck
• Employee Assistance Program (EAP)
• 17 observed Colombian national holidays + 2 mental health recharge days per year
• Paid Social Security
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.