Business Development Representative (Market Development)

Emapta Global; Bogotá; A distancia; COP 48.000.000 - 72.000.000; A tiempo parcial

Descripción de la vacante

Emapta Colombia is hiring a Business Development Representative (Market Development) to drive outbound prospecting and pipeline generation for global SaaS solutions. You will engage decision-makers, develop targeted prospect lists, and collaborate with marketing to execute campaigns, reports show strong KPI performance, and a remote work setup with a 5-day work week.

The role offers a definite-term contract, 20 vacation days, a company laptop, and exposure to global clients, with a focus on

Formación

• 2–4 years in Business Development, SDR, or similar role.
• SaaS or technology industry experience preferred.
• Strong outbound prospecting experience beyond inbound leads.
• Familiar with ABM or targeted prospecting strategies.

Responsabilidades

• Execute targeted outbound prospecting campaigns aligned with priorities.
• Identify and engage key decision-makers within target accounts.
• Develop high-quality prospect lists by industry, region, and use case.
• Generate qualified sales pipeline opportunities through structured outreach.
• Support marketing-led and sales-led campaigns to hit objectives.

Conocimientos

Outbound prospecting

ABM strategy

Salesforce CRM

KPI-driven environment

Executive communication

Herramientas

LinkedIn Sales Navigator

Prospecting tools

Descripción del empleo

Every Strategic Connection Creates New Possibilities For Global SaaS Growth

Exceptional market development creates opportunities for technology to reach further. As a Business Development Representative (Market Development), contribute to enterprise adoption of sophisticated Wi‑Fi design, validation, and network intelligence solutions. Support a global innovator helping organizations achieve dependable connectivity. With Emapta, develop strategic SaaS sales expertise, gain international business exposure, and establish a rewarding career among top 1% talent.

Job Overview

• Employment type: Definite-Term Type Contract
• Work setup: Work From Home
• 5-day work week
• Work-from-home arrangement
• 20 vacation days in total
• Fully customized Emapta laptop and peripherals
• Direct exposure to global clients
• Diverse, inclusive, and supportive work environment where every individual is respected, valued, and empowered to succeed
• Unlimited upskilling through Emapta Academy courses (Want to know more? Visit https://emapta.com/training-calendar/)

The Qualifications We Seek

• 2 to 4 years of experience in Business Development, Sales Development Representative (SDR), or a similar role.
• Experience in the Software-as-a-Service (SaaS) or technology industry is preferred.
• Strong experience in outbound prospecting beyond inbound lead management.
• Experience in Account-Based Marketing (ABM) or targeted prospecting strategies.
• Hands-on experience with Salesforce CRM and sales prospecting tools.
• Ability to perform effectively in structured, KPI-driven environments.
• Strong analytical skills and understanding of sales pipeline performance, conversion rates, and key metrics.
• Excellent written and verbal communication skills.
• Proactive, self-motivated work ethic with a strong sense of ownership, accountability, and execution.

Your Daily Tasks

Strategic Prospecting & Pipeline Generation

• Execute targeted outbound prospecting campaigns aligned with regional and product priorities, including DownDetector, Ekahau, and Certified solutions.
• Identify and engage key decision-makers and influencers within target accounts through an account-based approach.
• Develop high-quality prospect lists based on campaign requirements, including industry, region, and use case.
• Generate qualified sales pipeline opportunities through structured outreach strategies.

Campaign Execution

• Support marketing-led and sales-led campaigns to achieve market development objectives.
• Translate campaign briefs into actionable prospecting plans and outreach strategies.
• Collaborate with Marketing to align target accounts, campaign messages, schedules, and outreach sequences.
• Execute campaigns within established timelines, resource capacity, and business priorities.

Lead Management & Qualification

• Manage inbound and outbound leads through Salesforce CRM.
• Qualify Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs) based on established criteria.
• Route qualified sales opportunities to the appropriate sales stakeholders.
• Maintain accurate CRM records, lead information, and sales pipeline data.
• Utilize Salesforce CRM, LinkedIn Sales Navigator, prospecting platforms, and sales outreach tools to support lead generation.
• Develop and maintain prospect lists, account research records, and outreach workflows.
• Track conversion rates, outreach effectiveness, and other key sales performance metrics.

Cross-Functional Collaboration

• Coordinate with Market Development leadership to prioritize prospecting activities and campaign execution.
• Align with Sales leadership on regional market development strategies and priorities.
• Collaborate with Marketing on campaign plans, target audiences, and sales messages.
• Provide actionable feedback on campaign performance, prospect engagement, and market responses.

Performance Tracking & Optimization

• Monitor outbound prospecting results and campaign performance against established KPIs.
• Contribute to post-campaign analysis, including conversion rates and sales pipeline impact.Refine prospecting strategies, target account selection, and outreach approaches based on performance insights.-

About the Client

Our client is a global technology innovator specializing in wireless network design, optimization, and performance intelligence. They develop advanced Wi‑Fi solutions that help enterprises and IT professionals plan, analyze, troubleshoot, and validate wireless connectivity. Their portfolio includes network design software, spectrum analysis tools, wireless performance diagnostics, and professional certification programs. Serving industries such as healthcare, education, hospitality, and enterprise technology, our client empowers organizations to strengthen network reliability, optimize digital infrastructure, improve connectivity experiences, and support seamless business operations across complex environments worldwide.

Join the Top 1% Talent. A Better Career. A Better Life.

The world doesn't move forward because everyone is the same. It moves forward because people bring different perspectives, strengths, and ways of thinking. If you've been waiting for a workplace that sees your potential before anything else, this is your moment.

At Emapta Colombia, we believe great careers begin when people are recognized for what they can do-not defined by what others expect. That's why we're creating more opportunities for exceptional talent to thrive in an inclusive workplace where your skills are valued, your ambitions are supported, and your contributions make a lasting impact.

Since 2010, Emapta has helped transform global outsourcing through personalized solutions and seamless collaboration. Today, we're proud to support more than 1,200 clients worldwide with a community of over 13,000 talented professionals-all united by one belief: exceptional talent can come from anywhere.