Brand & Growth Lead (Remote) — YouTube, Teams, Equity

Platzi; Puerto Bogotá; Remote; COP 190,967,000 - 381,934,000; Full time

Benefits offered by this job

Laptop & equipment

Kindle books

Maternity/Paternity leave

Employee stock options

Vacation 15 days

Online therapy

Team retreats

Job summary

Platzi is seeking a senior Brand & Marketing leader to define and scale our brand globally. You will steer the brand platform, tone, and cross-channel coherence while guiding a small but mighty team across social, content and video strategy.

You will drive the brand narrative for both companies and influencers, while tracking health metrics, plan ownership, and regional growth in Colombia, Mexico, and beyond. A strong cross-functional lens is required.

Qualifications

• 5+ years in brand and marketing.
• Proven experience taking a new or small brand to a known one in Colombia & Mexico.
• A full marketing view, not only social media.
• Team leadership and strong creative judgment.
• You know the local market from the inside: culture, media and audience.
• English B2 or above (mandatory).

Responsibilities

• Define the brand platform, purpose, positioning, personality and tone of voice and translate into guidelines.
• Lead the social media and content team (4 people) and set strategy and standards.
• Own YouTube strategy and optimize a top regional channel.
• Grow personal brands of founders, teachers and experts as part of the brand plan.
• Own the brand story for companies and the overall brand health metrics.
• Own the numbers: awareness, recall, share of voice, reach, traffic and registrations for major moments.

Skills

Brand strategy

Team leadership

Content marketing

Social media

English B2+

Job description

Platzi is seeking a senior Brand & Marketing leader to define and scale our brand globally. You will steer the brand platform, tone, and cross-channel coherence while guiding a small but mighty team across social, content and video strategy.

You will drive the brand narrative for both companies and influencers, while tracking health metrics, plan ownership, and regional growth in Colombia, Mexico, and beyond. A strong cross-functional lens is required.