Brand & Growth Lead: Remote, Equity & Global Impact

Platzi; Bogotá, Medellín; Hybrid; MXN 700.000 - 1.100.000; Vollzeit

Benefits dieser Stelle

15 days vacation per year

Online therapy

Team syncs

Villa Platzi

Zusammenfassung

Platzi is seeking a senior Brand & Marketing leader to shape the platform, tone, and personality across all channels. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City, and you’ll own agency relationships while representing Platzi externally.

You will lead the social media and content team (4 people), own YouTube strategy, grow the voices of founders and teachers, develop the brand story for client companies, and track brand health metrics such as awareness and

Qualifikationen

• 5+ years in brand and marketing
• Experience growing a new or small brand to a known brand in Colombia & Mexico
• A full marketing view beyond social media
• Team leadership and strong creative judgment
• Knowledge of local market, culture, media, and audience
• English B2 or above (mandatory)

Aufgaben

• Define the brand platform: purpose, positioning, personality and tone of voice.
• Lead the social media and content team (4 people) and set the strategy.
• Own YouTube strategy and grow the Platzi channel with deep understanding.
• Grow the personal brands of founders, teachers and experts within the brand plan.
• Own the brand story for companies and manage brand health metrics.

Kenntnisse

Brand management

Team leadership

Creative judgment

English proficiency

Jobbeschreibung

Platzi is seeking a senior Brand & Marketing leader to shape the platform, tone, and personality across all channels. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City, and you’ll own agency relationships while representing Platzi externally.

You will lead the social media and content team (4 people), own YouTube strategy, grow the voices of founders and teachers, develop the brand story for client companies, and track brand health metrics such as awareness and