B2B Sales Development Representative (SDR) | U.S. Market

ELEVA; Colombia; Remote; COP 129,462,000 - 226,559,000; Full time

Job summary

ELEVA is seeking a remote B2B Sales Development Representative (SDR) / Lead Generation Specialist to build a steady pipeline of qualified conversations with U.S. organizations.

The ideal candidate will prospect and qualify opportunities, research decision‑makers, and manage outbound outreach via LinkedIn, email, and phone, while collaborating with leadership to improve targeting and messaging. The role emphasizes proactive outreach, independent work, and a strong English background, with Latin

Qualifications

• Experience in B2B sales development, lead generation, or appointment setting.

Responsibilities

• Identify ideal prospect companies within ELEVA’s target market and research relevant organizations and decision-makers.
• Build and maintain qualified prospect lists and conduct personalized outbound outreach through LinkedIn, email, and phone.
• Follow-up consistently, qualify leads, and book discovery calls with the Founder.
• Maintain accurate CRM records and track pipeline activity and outreach performance.
• Collaborate with leadership to refine targeting, messaging, and outreach strategies based on results.

Skills

B2B sales

Lead generation

Appointment setting

US market prospecting

LinkedIn outreach

CRM tools

English proficiency

Prospect research

Independent work

Spanish (nice to have)

Tools

HubSpot

Salesforce

LinkedIn Sales Navigator

Apollo

Job description

Remote | Latin America preferred | Colombia highly preferred

Company Description

ELEVA partners with organizations to strengthen the human capacities behind sustainable performance through practical awareness-based training.

ELEVA helps employees recognize habitual patterns under pressure, regulate their responses, and make more intentional choices when it matters most. Our programs support greater clarity, attention, self-regulation, communication, and resilience in the workplace.

Founded by Lorella Mainero, ELEVA combines extensive workplace experience with more than 20 years of contemplative practice and formal teacher training through Tergar International.

Role Description

ELEVA is seeking a B2B Sales Development Representative (SDR) / Lead Generation Specialist to help build a consistent pipeline of qualified conversations with U.S. organizations.

This is a remote role, with candidates in Latin America preferred and Colombia especially welcome.

The SDR will identify ideal prospect companies within ELEVA’s target market, research relevant organizations and decision‑makers, build and maintain qualified prospect lists, and conduct personalized outbound outreach through LinkedIn, email, and phone when appropriate.

The role also includes consistent follow‑up, lead qualification, booking discovery calls with the Founder, maintaining accurate CRM records, tracking pipeline activity and outreach performance, and working closely with leadership to refine targeting, messaging, and outreach strategies based on results.

Qualifications

• Proven experience in B2B sales development, lead generation, or appointment setting
• Experience prospecting and selling into the U.S. market
• Ability to independently identify ideal target companies and relevant decision‑makers
• Strong research and prospect‑list‑building skills
• Experience with LinkedIn, email, and outbound outreach
• Strong written and spoken English
• Ability to qualify prospects and consistently book discovery calls
• Familiarity with CRM and prospecting tools such as HubSpot, Salesforce, LinkedIn Sales Navigator, Apollo, or similar
• Experience selling professional services, training, consulting, HR/L&D, leadership, or other intangible services is highly desirable
• Organized, independent, and comfortable working toward measurable outreach and pipeline goals
• Spanish is a plus

About You

You are proactive, resourceful, and genuinely interested in helping a growing company build its client base.

You do not wait to be handed every task. You are comfortable researching opportunities, identifying the right organizations and people to approach, testing different outreach approaches, and suggesting improvements based on what you are seeing in the market.

You are also interested in the wellness, human development, or professional development space and understand the value of strengthening awareness, self-regulation, and intentional action to support better performance and better living.

You enjoy working with purpose‑driven businesses and are motivated by both results and meaningful work.

• This version is clearer and more distinctive. It should help filter out candidates who are technically capable but have no interest in ELEVA’s work.