B2B SaaS Growth Marketing Leader

Power Digital; Colombia; Remote; COP 60,000,000 - 100,000,000; Full time

Job summary

Power Digital is seeking a Growth Marketing Manager to own strategy and execution for Cardinal’s integrated marketing campaigns. You’ll design full-funnel programs, from webinars to eBooks, and lead cross-functional teams to deliver cohesive messaging and high-impact creative.

You will monitor performance, optimize in real time, and drive high-quality leads across channels. This role requires fast-paced, ownership-driven work and advanced English proficiency.

Qualifications

• 5–7 years in B2B growth, demand gen, or integrated marketing (agency/professional services a plus).
• Demonstrated success running multi-channel, full-funnel campaigns with measurable results.
• Expertise in LinkedIn Ads, Meta Ads, Google Ads, email marketing platforms, and webinar tools.
• Strong analytical skills: reporting, performance diagnosis, and conversion optimization.
• Experience thriving in fast-paced environments with high standards.

Responsibilities

• Build full-funnel campaign strategies for major launches (webinars, in-person events, eBooks, reports).
• Define audiences, messaging, channel mix, goals, and success metrics.
• Develop campaign plans and timelines aligned with growth and revenue priorities.
• Lead cross-channel execution across email, paid media, social, and web.
• Create creative briefs and coordinate with design, copy, video, paid, and email teams.
• Ensure campaigns land with cohesive messaging, strong creative, and clear CTAs.
• Monitor performance and identify what’s working, what’s not, and why.
• Build testing plans and share insights to improve results continually.
• Manage internal contributors and contractors, ensuring deadlines and quality.
• Step in to execute when needed—no ego, high ownership.
• 12-Month Success Indicators: Launch 6–8 major campaigns generating measurable pipeline.
• Improve conversion rates across key funnel stages.
• Build a campaign playbook and reporting cadence.
• Elevate the quality and cohesion of Cardinal’s thought leadership.

Skills

Strategic thinker

Multi-channel marketing

Cross-functional collaboration

Data-driven decision making

Project management

Tools

LinkedIn Ads

Meta Ads

Google Ads

Email marketing platforms

Webinar tools

Job description

Power Digital is seeking a Growth Marketing Manager to own strategy and execution for Cardinal’s integrated marketing campaigns. You’ll design full-funnel programs, from webinars to eBooks, and lead cross-functional teams to deliver cohesive messaging and high-impact creative.

You will monitor performance, optimize in real time, and drive high-quality leads across channels. This role requires fast-paced, ownership-driven work and advanced English proficiency.