B2B Marketing Automation Specialist (MCAE, Salesforce)

Learning Technologies Group plc; Colombia; On-site; COP 50,000,000 - 70,000,000; Full time

Job summary

Learning Technologies Group plc (LTG) is seeking a Marketing Operations Specialist to join our internal marketing agency. You’ll manage campaigns in Marketing Cloud Account Engagement (MCAE) across global brands and collaborate with both external agency and internal teams.

You’ll build and optimize automation includes lists, forms, workflows, HTML emails, and drip programs using MCAE, Salesforce, Zapier, Google Tag Manager and Stripo. A fast-paced, Agile environment awaits.

Qualifications

• At least 2 years' previous experience in a marketing operations role.
• Experience in B2B marketing automation.
• Experience using automation tools such as MCAE (Pardot), HubSpot or Marketo; MCAE experience is a bonus.
• Basic understanding of HTML and email templates.
• Experience using a CRM such as Salesforce.
• Excellent verbal and written communication.
• Experience in a busy marketing team.
• Desire to learn and adapt in an agile environment.
• MCAE/Marketo/Hubspot certified.
• Experience in SaaS or EdTech.
• Experience of ABM strategies.

Responsibilities

• Manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE.
• Maintain data hygiene by updating the database regularly.
• Create marketing reports and dashboards to illustrate impact on demand generation campaigns.
• Support demand generation activities such as uploading third party lists.
• Advise on maximizing MarTech tools available to brand teams.
• Monitor issues and connect systems using integration/middleware tools.

Skills

Marketing operations

Marketing automation

Pardot MCAE

HubSpot

Marketo

Salesforce CRM

HTML basics

ABM strategies

SaaS/EdTech

Tools

MCAE (Pardot)

Salesforce

Zapier

Google Tag Manager

Stripo

Claude

Gemini

Lovable AI

Job description

Learning Technologies Group plc (LTG) is seeking a Marketing Operations Specialist to join our internal marketing agency. You’ll manage campaigns in Marketing Cloud Account Engagement (MCAE) across global brands and collaborate with both external agency and internal teams.

You’ll build and optimize automation includes lists, forms, workflows, HTML emails, and drip programs using MCAE, Salesforce, Zapier, Google Tag Manager and Stripo. A fast-paced, Agile environment awaits.