Marketing Operations Specialist

Learning Technologies Group plc; Colombia; On-site; COP 50,000,000 - 70,000,000; Full time

Job summary

Learning Technologies Group plc (LTG) is seeking a Marketing Operations Specialist to join our internal marketing agency. You’ll manage campaigns in Marketing Cloud Account Engagement (MCAE) across global brands and collaborate with both external agency and internal teams.

You’ll build and optimize automation includes lists, forms, workflows, HTML emails, and drip programs using MCAE, Salesforce, Zapier, Google Tag Manager and Stripo. A fast-paced, Agile environment awaits.

Qualifications

• At least 2 years' previous experience in a marketing operations role.
• Experience in B2B marketing automation.
• Experience using automation tools such as MCAE (Pardot), HubSpot or Marketo; MCAE experience is a bonus.
• Basic understanding of HTML and email templates.
• Experience using a CRM such as Salesforce.
• Excellent verbal and written communication.
• Experience in a busy marketing team.
• Desire to learn and adapt in an agile environment.
• MCAE/Marketo/Hubspot certified.
• Experience in SaaS or EdTech.
• Experience of ABM strategies.

Responsibilities

• Manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE.
• Maintain data hygiene by updating the database regularly.
• Create marketing reports and dashboards to illustrate impact on demand generation campaigns.
• Support demand generation activities such as uploading third party lists.
• Advise on maximizing MarTech tools available to brand teams.
• Monitor issues and connect systems using integration/middleware tools.

Skills

Marketing operations

Marketing automation

Pardot MCAE

HubSpot

Marketo

Salesforce CRM

HTML basics

ABM strategies

SaaS/EdTech

Tools

MCAE (Pardot)

Salesforce

Zapier

Google Tag Manager

Stripo

Claude

Gemini

Lovable AI

Job description

Learning Technologies Group (LTG) is looking for a Marketing Operations Specialist to join our internal marketing agency. Our new teammate will support the management of campaigns in Marketing Cloud Account Engagement (MCAE formerly known as Pardot) for multiple global tech brands.

Fancy joining an agency, internal team or the best of both? If you join us, you will enjoy the variety of an external agency with the relationships enabled by an internal team. We work quickly and things change often; this is a team for the ambitious and curious.

What you’d be doing:

In short, you’d be ensuring that the right messages land with the right people across our MCAE activity. This includes working across a range of automation items such as lists, forms, automated workflows, HTML email and drip programs. You won't be thrown in expecting to hit the ground running on day one. Early on, you'll focus on understanding each brand's business and go-to-market strategy, alongside getting familiar with our technologies and processes. From there, your workload will ramp up gradually as you build experience and confidence, and you'll have direct support throughout.

After a bit more info? There’s a lot to cover but here are some of the things you would be doing:

Role responsibilities (not limited to):

• Work within the Marketing Operations team to manage the backend creation of marketing automation including lists, forms, automated workflows, HTML email and drip programs using MCAE. Alongside MCAE and Salesforce, you'll work with tools like Zapier, Google Tag Manager and Stripo, plus AI platforms including Claude, Gemini and Lovable
• Provide frequent, accurate updates to the database in order to maintain data hygiene
• Create marketing reports and dashboards to illustrate impact on demand generation campaigns
• Support in demand generation activities, such as the upload of third party lists
• Provide guidance on how to maximise MarTech tools available to brand teams
• Monitor for issues and populate missing information within the databaseConnect systems using integration/middleware tools
• Help to investigate the adoption of new MarTech platforms

To be a great fit for the role, you must have:

• At least 2 years' previous experience in a marketing operations role
• Experience in B2B marketing automation
• Previous experience using automation tools such as MCAE (Pardot), HubSpot or Marketo — MCAE experience is a bonus
• A basic understanding of HTML and email templates
• Previous experience using a CRM such as Salesforce
• Excellent verbal and written communication
• Previous experience working in a busy marketing team
• A strong desire to learn and ability to adapt in an agile environment
• MCAE/Marketo/Hubspot certified
• Experience working in SaaS or EdTech
• Experience of ABM strategies

So, what team would I be joining?

LTG central marketing and sales operations team is formed of 8 people located across the US, UK and Colombia. We work across all of LTG’s businesses, supporting at each stage of the buyer journey and beyond. It is our job to partner with a range of marketers and salespeople across the group, adding expertise to bring commercial strategies to life.

Many of us also get involved in corporate initiatives, such as merger and acquisition (M&A) announcements and integrations, company results, etc. This is the perfect team for the curious, no two days are the same and we work at speed.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.