CRM & Marketing Operations Specialist

GFT Technologies LATAM; Colombia; Presencial; COP 70.000.000 - 110.000.000; Jornada completa

Descripción de la vacante

GFT Technologies LATAM is seeking a CRM & Marketing Operations Specialist to drive global campaigns using Salesforce and Account Engagement (Pardot). You will work with global, regional, and local marketing teams to optimize lead management, automation, tracking, and reporting while adhering to governance standards.

The role requires a strong operational and analytical mindset, English proficiency, and the ability to manage multiple campaigns across regions.

Formación

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 3 years in CRM, Marketing Automation, or Campaign Management.
• Experience with Salesforce and Pardot.
• Advanced English proficiency.

Responsabilidades

• Manage and execute global, regional, and local campaigns within Salesforce CRM and Account Engagement (Pardot).
• Act as central point of contact for operational campaign execution.
• Create, execute, and monitor campaigns including segmentation, forms, landing pages, emails, and workflows.
• Ensure campaign structure, tracking, attribution, and governance compliance.
• Manage lead lifecycle, campaign hierarchies, and CRM workflows.
• Monitor performance via reports and dashboards; ensure governance across regions.

Conocimientos

CRM & Marketing Ops

Analytical skills

Operational excellence

English advanced

Educación

Bachelor's degree in Marketing/Business

Herramientas

Salesforce CRM

Pardot Account Engagement

Marketing Automation

CRM Workflows

Descripción del empleo

We Are Looking for a CRM & Marketing Operations Specialist

We are looking for a professional with experience in CRM, Marketing Automation, and Marketing Operations, capable of executing and optimizing global campaigns using Salesforce and Pardot. The ideal candidate will have a strong operational, analytical, and process-oriented mindset, working closely with global, regional, and local Marketing teams.

This role will be a key point of contact to ensure the successful execution of campaigns, lead management, automation, tracking, reporting, and compliance with CRM governance standards.

Required Skills & Experience

Education: Bachelor’s degree in Marketing, Business Administration, Communications, International Business, Technology, or related fields.

Experience: Minimum 3 years of experience in CRM, Marketing Automation, Marketing Operations, Demand Generation, or Campaign Management, preferably in B2B environments.

Experience working with Salesforce CRM and Marketing Automation platforms.

Advanced English proficiency, both written and spoken.

Technical Knowledge

• Account Engagement (Pardot)
• Marketing Automation
• CRM Administration
• CRM Workflows
• Lead Lifecycle Management
• Campaign Management
• Campaign Execution
• Forms
• Landing Pages
• Email Programs
• Automation Workflows

Analytics & Reporting

• Marketing Attribution
• Campaign Performance
• Reporting & Analytics
• CRM Governance
• Campaign Standards
• Process Governance
• Process Optimization
• Operational Excellence
• Process Compliance

Key Responsibilities

Manage and execute global, regional, and local campaigns within Salesforce CRM and Account Engagement (Pardot).

Act as a central point of contact for the operational execution of campaigns throughout their lifecycle.

Create, execute, and monitor campaigns, including segmentation, forms, landing pages, email programs, and automation workflows.

Ensure proper campaign structure, tracking, attribution, and compliance with governance standards.

Manage lead lifecycle processes, campaign hierarchies, and CRM workflows.

Monitor campaign performance, pipeline contribution, and marketing effectiveness through reports and dashboards.

Maintain consistent CRM governance standards, processes, and best practices across regions.

Coordinate with global, regional, and local teams to ensure efficient campaign execution.

Support the operational integration and alignment between CRM, Marketing Automation, reporting, and other marketing technology platforms.

Identify and implement continuous improvements to increase the efficiency and scalability of Marketing Operations.

Excellent written and verbal communication skills in English.

Ability to work with global and multicultural teams.

Strong organization and attention to detail.

Analytical and data-driven mindset.

Ability to manage multiple campaigns and priorities simultaneously.

Process-oriented mindset with a focus on quality and continuous improvement.

Ability to work both collaboratively and independently.