B2B Demand Gen & Content Marketing Lead

Platzi; Bogotá, Medellín; Remote; MXN 700,000 - 900,000; Full time

Benefits offered by this job

Vacation policy

Option pool / company shares

Online therapy coverage

Team syncs/cross-border gatherings

Job summary

Platzi is seeking a hands-on B2B marketing professional to own demand generation. You will turn content, paid media and landing pages into leads and measurable pipeline, with LinkedIn as a primary channel.

You’ll shape experimentation to grow faster and collaborate closely with sales during long sales cycles. Responsibilities include managing LinkedIn Ads campaigns, developing landing pages, and building an experimentation framework to optimize messaging and targeting across HR, L&D and tech

Qualifications

• 4+ years in B2B marketing, ideally SaaS or EdTech.
• Proven experience managing paid media budgets on LinkedIn Ads.
• Strong analytics and attribution skills with GA4 or HubSpot.
• Hands-on landing pages and conversion-focused A/B testing.
• Experience partnering with sales teams on long sales cycles.
• Ability to write content that resonates with HR, L&D and tech leaders.

Responsibilities

• Own B2B social content, keeping LinkedIn focused on business audiences.
• Plan, launch and optimize B2B paid campaigns on LinkedIn Ads and other channels.
• Build and improve landing pages that capture leads for Platzi's SaaS offering.
• Create an experimentation framework to test messaging, audiences, formats and pages.
• Track every piece of content and campaign through to sales opportunity.
• Adapt campaigns and budget to increasingly longer B2B sales cycles.

Skills

B2B marketing experience

Paid media management

Analytics & attribution

Landing pages & A/B testing

Sales-cycle collaboration

Content writing for HR/L&D/tech

Tools

GA4

HubSpot

LinkedIn Ads

Job description

Platzi is seeking a hands-on B2B marketing professional to own demand generation. You will turn content, paid media and landing pages into leads and measurable pipeline, with LinkedIn as a primary channel.

You’ll shape experimentation to grow faster and collaborate closely with sales during long sales cycles. Responsibilities include managing LinkedIn Ads campaigns, developing landing pages, and building an experimentation framework to optimize messaging and targeting across HR, L&D and tech