B2B Content Marketing Manager

Platzi; Bogotá, Medellín; A distancia; MXN 700.000 - 900.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Vacation policy

Option pool / company shares

Online therapy coverage

Team syncs/cross-border gatherings

Descripción de la vacante

Platzi is seeking a hands-on B2B marketing professional to own demand generation. You will turn content, paid media and landing pages into leads and measurable pipeline, with LinkedIn as a primary channel.

You’ll shape experimentation to grow faster and collaborate closely with sales during long sales cycles. Responsibilities include managing LinkedIn Ads campaigns, developing landing pages, and building an experimentation framework to optimize messaging and targeting across HR, L&D and tech

Formación

• 4+ years in B2B marketing, ideally SaaS or EdTech.
• Proven experience managing paid media budgets on LinkedIn Ads.
• Strong analytics and attribution skills with GA4 or HubSpot.
• Hands-on landing pages and conversion-focused A/B testing.
• Experience partnering with sales teams on long sales cycles.
• Ability to write content that resonates with HR, L&D and tech leaders.

Responsabilidades

• Own B2B social content, keeping LinkedIn focused on business audiences.
• Plan, launch and optimize B2B paid campaigns on LinkedIn Ads and other channels.
• Build and improve landing pages that capture leads for Platzi's SaaS offering.
• Create an experimentation framework to test messaging, audiences, formats and pages.
• Track every piece of content and campaign through to sales opportunity.
• Adapt campaigns and budget to increasingly longer B2B sales cycles.

Conocimientos

B2B marketing experience

Paid media management

Analytics & attribution

Landing pages & A/B testing

Sales-cycle collaboration

Content writing for HR/L&D/tech

Herramientas

GA4

HubSpot

LinkedIn Ads

Descripción del empleo

Platzi is the largest technology school in the Hispanic world with over 7 million students and 4,000 companies trusting us to deliver effective online education. Our mission is to make Latin America a technology superpower. We do it by training companies and individuals in areas such as AI, Cybersecurity, English, Programming and Leadership.

As an industry leader, our presence is highlighted by our massive and fanatic community, extensive press coverage and a daily stream of success stories from students. We operate mostly remote, with key offices in Bogotá, Medellín and Mexico City.

Summary

You'll own B2B demand generation at Platzi as a hands-on individual contributor. Your job is to turn content, paid media and landing pages into company leads and measurable pipeline. You'll make LinkedIn our main channel to reach talent and learning leaders, and you'll shape how we experiment to grow faster.

Responsibilities

• Own B2B social content, keeping LinkedIn 95% focused on business audiences.
• Plan, launch and optimize B2B paid campaigns on LinkedIn Ads and other channels.
• Build and improve landing pages that capture leads for Platzi's SaaS offering.
• Create an experimentation framework to test messaging, audiences, formats and pages.
• Track every piece of content and campaign through to sales opportunity.
• Adapt campaigns and budget to increasingly longer B2B sales cycles.

Requirements

• 4+ years in B2B marketing, ideally in SaaS or EdTech.
• Proven experience managing paid media budgets on LinkedIn Ads.
• Strong command of analytics and attribution tools like GA4 or HubSpot.
• Hands-on experience building landing pages and running A/B tests for conversion.
• Experience working closely with sales teams on long sales cycles.
• Ability to write content that resonates with HR, L&D and tech leaders.

Hardware

With Platzi's help, you will have 100% of the necessary work tools such as a laptop, smartphone, desk, ergonomic chair, monitor, and other accessories.

Books

We provide you with all the books you need to grow professionally on Kindle, and we give you the Kindle too.

Maternity/Paternity Leave

At Platzi, we believe in gender equity and the importance of parents in the upbringing and care of their children. We make this a reality for new mothers and fathers through extended maternity and paternity leave.

Option Pool

All members of the Platzi Team have the opportunity to own a part of Platzi and have company shares.

Vacation

You have 15 days of vacation per year regardless of the country you are in, starting from the moment you join the team.

Online Therapy

We care about your emotional health by covering the first four online therapy sessions with specialized companies.

Team Syncs

Although we are in different parts of the world, Platzi teams meet in person during the year to exchange ideas, build, and strengthen bonds.

Villa Platzi

Every year, the entire team gathers somewhere in the world for a week to meet face-to-face, get to know each other, have interesting discussions, and plan ambitious projects.