B2B Data Operations Lead - AI-Driven Onboarding

Power Digital; Colombia; Hybrid; COP 291,290,000 - 420,753,000; Full time

Job summary

Power Digital is seeking a senior Vertical Data Operations Lead for B2B and Lead Gen. You will own data onboarding, mapping, and integration across Salesforce, HubSpot, Marketo, Pardot, and related platforms, ensuring clean ingestion and reliable pipeline data for analytics and measurement programs.

You will partner with sales, appraisal, and analytics teams, bring structure to unstructured data, and leverage AI-assisted tooling to improve onboarding speed and accuracy.

Qualifications

• 4+ years in data operations, marketing analytics, or marketing technology with direct client or stakeholder-facing responsibilities.
• Deep hands-on experience with B2B and Lead Gen data ecosystems - CRM platforms (Salesforce, HubSpot), marketing automation (Marketo, Pardot), and demand generation tools (LinkedIn Ads, 6sense, Demandbase).
• Proven experience handling unstructured and non-standard lead data ingestion - CSV imports, manual data entry reconciliation, screenshot-to-data workflows, and custom ingress pipelines.
• Solid SQL skills and hands-on Snowflake experience - you can write queries, validate data, and troubleshoot without engineering support for day-to-day tasks.
• Comfort in client-facing settings: you can speak to data capabilities in a sales conversation and gather requirements from a non-technical marketing stakeholder in the same day.
• Familiarity with AI-assisted data tooling for unstructured data extraction, schema mapping, or data normalization.
• Familiarity with ETL tools (Fivetran, Funnel) and data pipeline concepts

Responsibilities

• Own the end-to-end data onboarding experience for B2B and Lead Gen clients post-signature - from scoping through integration validation and measurement readiness.
• Lead structured data intake sessions to document lead definitions, pipeline stage mapping, CRM field configuration, conversion logic, and any known attribution nuances.
• Coordinate standup of B2B and Lead Gen data pipelines - CRM connectors (Salesforce, HubSpot), MAP integrations (Marketo, Pardot), demand gen platforms (LinkedIn Ads, 6sense, Demandbase), and call/form tracking tools (CallRail, Unbounce).
• Own the ingestion and normalization of unstructured lead data sources - CSV imports, manual spreadsheets, screenshot-based reporting, and custom ingress tooling - leveraging AI-assisted schema mapping and data extraction where applicable.
• Validate integrations are live and pipeline data is landing correctly before handing off to analytics engineering for modeling.
• Maintain living integration documentation per client, usable by any team member

Skills

Data operations

Marketing analytics

SQL

Snowflake

AI tooling

ETL tools

Client facing

Data mapping

Tools

Salesforce

HubSpot

Marketo

Pardot

LinkedIn Ads

6sense

Demandbase

CallRail

Unbounce

Fivetran

Funnel

Job description

Power Digital is seeking a senior Vertical Data Operations Lead for B2B and Lead Gen. You will own data onboarding, mapping, and integration across Salesforce, HubSpot, Marketo, Pardot, and related platforms, ensuring clean ingestion and reliable pipeline data for analytics and measurement programs.

You will partner with sales, appraisal, and analytics teams, bring structure to unstructured data, and leverage AI-assisted tooling to improve onboarding speed and accuracy.