Associate Programmatic Analyst

Publicis Global Delivery (PGD); Bogotá ciudad; On-site; COP 28,000,000 - 42,000,000; Full time

Job summary

Publicis Global Delivery (PGD) in Bogotá is seeking an Associate Programmatic Analyst to support the execution, monitoring, and reporting of digital ad campaigns across DSPs. The role emphasizes hands-on campaign management, audience targeting, optimization, and performance analysis.

Working with senior team members, you will assist in campaign implementation, QA, pacing monitoring, and delivering concise performance reports to clients and internal stakeholders.

Qualifications

• Advanced English proficiency (B2 or higher).
• Interest in Digital Marketing, Programmatic Advertising, Media Buying, or AdTech.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational abilities.
• Strong written and verbal communication skills.
• Knowledge of Microsoft Excel.

Responsibilities

• Assist in the setup and execution of programmatic advertising campaigns across DSP platforms.
• Monitor campaign delivery and pacing to ensure budgets and objectives are on track.
• Conduct quality assurance (QA) checks to verify campaign accuracy and performance.
• Support campaign optimization efforts based on performance trends and recommendations from senior team members.
• Prepare and maintain campaign reports, performance summaries, and delivery updates.
• Analyze campaign data and identify basic performance insights.
• Collaborate with internal teams to support campaign launches, troubleshooting, and reporting requests.
• Ensure attention to detail while managing campaign information and documentation.

Skills

Advanced English (B2+)

Analytical thinking

Attention to detail

Strong communication

Excel proficiency

Team collaboration

Tools

Microsoft Excel

Job description

The Associate Programmatic Analyst supports the execution, monitoring, and reporting of digital advertising campaigns across programmatic platforms. This role is ideal for individuals looking to build a career in digital media and advertising technology while gaining hands‑on experience with campaign management, audience targeting, optimization, and performance analysis.

Working closely with senior team members, the Associate Programmatic Analyst assists in campaign implementation, pacing monitoring, quality assurance processes, and reporting activities to help ensure successful delivery of client objectives.

Key Responsibilities

• Assist in the setup and execution of programmatic advertising campaigns across DSP platforms.
• Monitor campaign delivery and pacing to ensure budgets and objectives are on track.
• Conduct quality assurance (QA) checks to verify campaign accuracy and performance.
• Support campaign optimization efforts based on performance trends and recommendations from senior team members.
• Prepare and maintain campaign reports, performance summaries, and delivery updates.
• Analyze campaign data and identify basic performance insights.
• Collaborate with internal teams to support campaign launches, troubleshooting, and reporting requests.
• Ensure attention to detail while managing campaign information and documentation.

Qualifications

• Advanced English proficiency (B2 or higher).
• Interest in Digital Marketing, Programmatic Advertising, Media Buying, or AdTech.
• Strong analytical and problem‑solving skills.
• Excellent attention to detail and organizational abilities.
• Strong written and verbal communication skills.
• Knowledge of Microsoft Excel.
• Ability to work in a fast‑paced, collaborative environment.

Preferred Qualifications

• Exposure to or knowledge of DSP platforms such as DV360, The Trade Desk, Amazon DSP, Yahoo DSP, or similar platforms.
• Understanding of digital advertising concepts including:
• Audience targeting
• Display advertising
• Basic reporting and performance metrics
• Internship, academic, or personal project experience related to digital advertising is a plus.

Success Profile

The ideal candidate is curious, analytical, detail‑oriented, and eager to learn the foundations of programmatic advertising. They demonstrate strong communication skills, an interest in digital media, and the ability to manage multiple priorities while maintaining accuracy.