GTM Manager - Remote Work

BairesDev; Valle del Cauca; Remote; COP 323,656,000 - 517,850,000; Full time

Benefits offered by this job

100% remote work

Competitive USD compensation

Hardware & software setup for home

Flexible hours

Parental leave and holidays

Job summary

BairesDev in a fully remote role seeks a GTM Manager who partners with Growth Marketing and US-based sales leaders. This hands-on IC role blends account-based campaign execution with building AI-powered automations to guide sellers when to act, using tools like Claude among others.

You will plan multi-channel campaigns, map processes, build data, report outcomes, and test new channels while scaling effective plays to grow pipeline and revenue.

Qualifications

• 2+ years leading ABM programs with sales partners.
• 2+ years building seller automations (signals, routing, enrichment).
• 2+ years working with US-based B2B teams.
• Hands-on multi-channel campaigns across at least three channels (email, LinkedIn, Ads, direct mail).

Responsibilities

• Plan and run ABM campaigns across email, LinkedIn, Ads, and direct mail.
• Map processes and build automation to alert sellers.
• Maintain target-account lists and enriched CRM data.
• Report weekly on meetings, opportunities, deals and revenue.
• Test new channels and scale successful plays.

Skills

ABM management

Multi-channel campaigns

AI/LLM automation

Sales alignment

English proficiency

Tools

Clay

n8n

Make

Zapier

HubSpot

Salesforce

Job description

At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.

Our diverse 4,000+ team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.

When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.

GTM Manager at BairesDev

In this role, you'll be the closest partner our commercial teams have inside Growth Marketing, working daily with US-based sales and account leaders. This is a hands-on individual contributor position that blends account-based campaign execution with building the AI-powered automations that tell sellers exactly when to act. This is your opportunity to shape how data and AI directly drive new deals and account expansion, using tools like Claude as part of your daily workflow.

What You'll Do:

• Plan and run account-based campaigns for target and existing accounts across email, LinkedIn messaging, LinkedIn Ads, and direct mail, coordinated with each account's sales owner.
• Map commercial processes with sales and account teams and build automations (CRM, Clay, n8n/Make/Zapier, LLM steps) that detect account signals and alert sellers when to take action.
• Build and maintain the data behind these programs, including target-account lists, buying committees, and enriched account and contact records in CRM portals.
• Report weekly to commercial leaders on outcomes, including meetings booked, opportunities created, deals accelerated, accounts expanded, and revenue influenced.
• Test new channels and plays beyond the core four, such as event follow-up, video, or retargeting, and scale the ones that move pipeline.

What we are looking for:

• 2+ years running account-based marketing (ABM) programs in direct partnership with sales or account management teams, including co-selecting target accounts, building joint account plans, and reporting account-level pipeline or expansion to sales leaders.
• 2+ years building automations used by sellers, such as signal/trigger-based workflows, data enrichment, and lead/account routing with tools like Clay, n8n, Make, Zapier, HubSpot, or Salesforce workflows.
• 2+ years working with US-based commercial teams or marketing to US B2B buyers.
• Hands-on experience executing multi-channel campaigns across at least three of: email sequences, LinkedIn messaging, LinkedIn Ads, and direct mail/gifting, with email sequences and LinkedIn required.
• Daily, hands-on use of generative AI or LLM tools (Claude preferred; ChatGPT or Gemini accepted) inside automations, not only for writing copy.
• Native or bilingual proficiency in English.

Nice to have:

• Industrial or process engineering background, or documented process-mapping work (BPMN, swimlanes in Lucidchart/Miro) used to design sales or marketing workflows.
• Experience in B2B tech services, IT staffing, or nearshore/outsourcing companies.
• Background running campaigns aimed at existing accounts, such as expansion, cross-sell, or renewal plays with account managers.
• Familiarity with intent data or ABM platforms (6sense, Demandbase, ZoomInfo, Bombora, Common Room).
• Scripting experience for automations (Python, JavaScript, or SQL; APIs and webhooks).

How we do make your work (and your life) easier:

• 100% remote work (from anywhere).
• Excellent compensation in USD or your local currency if preferred
• Hardware and software setup for you to work from home.
• Flexible hours: create your own schedule.
• Paid parental leaves, vacations, and holidays.
• Innovative and multicultural work environment: collaborate and learn from the global Top 1% of talent.
• Supportive environment with mentorship, promotions, skill development, and diverse growth opportunities.