Regional Marketing & Brand Lead - LAC

Applus; Santiago; Remote; CLP 89,197,000 - 118,930,000; Full time

Job summary

Palo Alto Networks is seeking a results‑oriented LATAM Field Marketing professional to transform our regional presence in Chile and beyond. You will lead demand generation programs, partner with local solutions leadership, and drive platform‑centric marketing across LATAM.

The role requires 5+ years of B2B marketing experience in tech/SaaS, strong collaboration skills, and fluency in Spanish with English proficiency for HQ alignment. Remote role with cross‑geography collaboration.

Qualifications

• 5+ years of B2B marketing experience in the technology/SaaS sector.
• Proven track record in managing multi‑channel programs including events, digital media, and partner‑led initiatives.
• Strong business acumen with ability to translate growth targets into actionable plans; LATAM market expertise (Chile).
• Collaborative cross‑functional partnerships with Sales, Partner Marketing, and Global Marketing teams.

Responsibilities

• Translate business priorities into actionable marketing strategies with sector, market and commercial leaders.
• Develop go‑to‑market strategies for priority markets across LATAM.
• Adapt and activate Global campaigns for the region, aligning with local markets and Global strategy.
• Plan and deliver integrated B2B marketing campaigns from audience definition to measurement and optimization.
• Strengthen WSP's positioning by connecting global expertise with local client needs.
• Drive an integrated, digitally enabled approach across content, social media, and websites.
• Utilize data and performance insights to optimize campaigns, targeting, and investment.

Skills

B2B marketing

Demand generation

Campaign execution

Multi-channel campaigns

Sales alignment

Data driven

Marketing automation

CRM (Salesforce)

Education

Bachelor's degree in Marketing

Tools

Marketo

Eloqua

Salesforce

Job description

Palo Alto Networks is seeking a results‑oriented LATAM Field Marketing professional to transform our regional presence in Chile and beyond. You will lead demand generation programs, partner with local solutions leadership, and drive platform‑centric marketing across LATAM.

The role requires 5+ years of B2B marketing experience in tech/SaaS, strong collaboration skills, and fluency in Spanish with English proficiency for HQ alignment. Remote role with cross‑geography collaboration.