Strategic Regional Marketing & Brand Lead – LAC

Golder Associates Ltd.; Santiago; Hybrid; CLP 42,000,000 - 64,000,000; Full time

Benefits offered by this job

Multinational environment

International projects

Learning & mentoring

Job summary

Golder Associates Ltd. is seeking a Regional Marketing & Brand Lead – LAC to join the Marketing & Communications team, primarily based in Santiago, Chile or São Paulo, Brazil.

Portuguese is required for Brazil and the role shapes strategic, commercially focused marketing across Latin America and the Caribbean. You will translate business priorities into go-to-market strategies, drive integrated campaigns, and collaborate with regional leadership, sectors and markets to deliver high-performing

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• 6–10 years of progressive marketing experience across strategic and hands-on roles.
• Experience in multinational, matrixed organisations across multiple markets.
• Strong commercial mindset partnering with business or sales leaders.
• Hands-on go-to-market and integrated B2B marketing campaigns.
• Strong digital marketing, content, social media, CRM/lead generation and marketing performance.
• Digital fluency with AI tools and familiarity with Microsoft 365 Copilot or similar.
• Fluent English and Spanish; Portuguese desirable (required if Brazil).

Responsibilities

• Partner with sector, market and commercial leaders to translate priorities into marketing strategies.
• Develop and execute go-to-market strategies for priority markets and growth opportunities across LAC.
• Adapt and activate Global campaigns for the region with local relevance.
• Plan and deliver integrated B2B marketing campaigns from audience definition to optimization.
• Strengthen WSP’s positioning by connecting global expertise with local client needs.
• Act as a trusted marketing partner to regional leaders and Global Marketing teams.
• Drive an integrated, digitally enabled approach across content, social media, website and other channels.
• Use data and insights to optimize campaigns, targeting, channel mix and investment.

Skills

Marketing strategy

Go-to-market

B2B marketing

Digital marketing

Stakeholder management

AI fluency

English

Spanish

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Power BI

Jira

Job description

Golder Associates Ltd. is seeking a Regional Marketing & Brand Lead – LAC to join the Marketing & Communications team, primarily based in Santiago, Chile or São Paulo, Brazil.

Portuguese is required for Brazil and the role shapes strategic, commercially focused marketing across Latin America and the Caribbean. You will translate business priorities into go-to-market strategies, drive integrated campaigns, and collaborate with regional leadership, sectors and markets to deliver high-performing