Líder de Marketing LATAM - Generación de Demanda Remota

Smu S.A. (Unimarc, M10, Alvi, Y Super10); Santiago; A distancia; CLP 28.000.000 - 42.000.000; Jornada completa

Descripción de la vacante

Palo Alto Networks in Chile is seeking a results-oriented LATAM Field Marketing professional to lead local demand generation programs and strengthen our platform-centric approach.

You will partner with solutions leadership and partners to accelerate adoption, blending data-driven decisions with hands-on, on-the-ground execution. Fluency in Spanish and strong SaaS marketing background are essential.

Formación

• 5+ years of B2B marketing experience in the technology/SaaS sector.
• Proficiency in marketing automation and CRM to track performance and ROI.
• Bachelor's degree in Marketing, Business, or related field.

Responsabilidades

• Solutions Delivery: Lead the local execution of LATAM priority campaigns.
• Solutions Alignment: Serve as a key marketing partner to the local solutions team. Actively participate in solutions meetings, QBRs, and regional campaign meetings to ensure marketing activities are directly influencing the pipeline.
• Transactional Growth: Execute micro-campaigns by solution to address pipeline gaps, focusing on downmarket strategies.
• Partner Co-Marketing: Implement and manage solution campaigns scaling our reach through local distributors, service providers, and partners.
• Execution Excellence: Manage the end-to-end lifecycle of programs, from target selection and digital execution to post-campaign analysis and ROI reporting.
• Platform Advocacy: Drive the narrative of our platform evolution - shifting the conversation from "point products" to our integrated security platform - ensuring consistency in messaging across every local touchpoint.

Conocimientos

B2B marketing

Demand generation

Campaign execution

Data-driven marketing

Cross-functional collaboration

Educación

Bachelor's degree in Marketing, Business, or related field

Herramientas

Marketo

Eloqua

Salesforce

Descripción del empleo

Palo Alto Networks in Chile is seeking a results-oriented LATAM Field Marketing professional to lead local demand generation programs and strengthen our platform-centric approach.

You will partner with solutions leadership and partners to accelerate adoption, blending data-driven decisions with hands-on, on-the-ground execution. Fluency in Spanish and strong SaaS marketing background are essential.