Líder De Servicios De Laboratorios Y Estrategia Comercial

Applus; Santiago; Remoto; CLP 89.197.000 - 118.930.000; Tempo pieno

Descrizione del lavoro

Palo Alto Networks is seeking a results‑oriented LATAM Field Marketing professional to transform our regional presence in Chile and beyond. You will lead demand generation programs, partner with local solutions leadership, and drive platform‑centric marketing across LATAM.

The role requires 5+ years of B2B marketing experience in tech/SaaS, strong collaboration skills, and fluency in Spanish with English proficiency for HQ alignment. Remote role with cross‑geography collaboration.

Competenze

• 5+ years of B2B marketing experience in the technology/SaaS sector.
• Proven track record in managing multi‑channel programs including events, digital media, and partner‑led initiatives.
• Strong business acumen with ability to translate growth targets into actionable plans; LATAM market expertise (Chile).
• Collaborative cross‑functional partnerships with Sales, Partner Marketing, and Global Marketing teams.

Mansioni

• Translate business priorities into actionable marketing strategies with sector, market and commercial leaders.
• Develop go‑to‑market strategies for priority markets across LATAM.
• Adapt and activate Global campaigns for the region, aligning with local markets and Global strategy.
• Plan and deliver integrated B2B marketing campaigns from audience definition to measurement and optimization.
• Strengthen WSP's positioning by connecting global expertise with local client needs.
• Drive an integrated, digitally enabled approach across content, social media, and websites.
• Utilize data and performance insights to optimize campaigns, targeting, and investment.

Conoscenze

B2B marketing

Demand generation

Campaign execution

Multi-channel campaigns

Sales alignment

Data driven

Marketing automation

CRM (Salesforce)

Formazione

Bachelor's degree in Marketing

Strumenti

Marketo

Eloqua

Salesforce

Descrizione del lavoro

**Our Mission**
At Palo Alto Networks®, we're united by a shared mission-to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting‑edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you're ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you're in the right place.
**Who We Are**
In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us!
This role is remote, but distance is no barrier to impact. Our hybrid teams collaborate across geographies to solve big problems, stay close to our customers, and grow together. You will be part of a culture that values trust, accountability, and shared success where your work truly matters.
**Job Summary**
**Your Career**
We are looking for a results‑oriented, high‑energy marketing professional to join our LATAM Field Marketing organization. You will play a pivotal role in transforming our regional presence by executing innovative demand generation programs tailored to Chile. You will partner closely with local solutions leadership and our partner ecosystem to accelerate the adoption of our platform‑centric solutions. If you are a collaborative marketer who excels at blending data‑driven decision‑making with creative, "on‑the‑ground" execution, this is the opportunity to shape the next chapter of growth for Palo Alto Networks in Latin America.
**Your Impact**
+ Solutions Delivery: Lead the local execution of LATAM priority campaigns.
+ Solutions Alignment: Serve as a key marketing partner to the local solutions team. Actively participate in solutions meetings, QBRs, and regional campaign meetings to ensure marketing activities are directly influencing the pipeline.
+ Transactional Growth: Execute micro‑campaigns by solution to address pipeline gaps, focusing on downmarket strategies.
+ Partner Co‑Marketing: Implement and manage solution campaigns scaling our reach through local distributors, service providers, and partners.
+ Execution Excellence: Manage the end‑to‑end lifecycle of programs, from target selection and digital execution to post‑campaign analysis and ROI reporting.
+ Platform Advocacy: Drive the narrative of our platform evolution - shifting the conversation from "point products" to our integrated security platform - ensuring consistency in messaging across every local touchpoint.
**Qualifications**
+ Experience: 5+ years of B2B marketing experience in the technology/SaaS sector. Deep understanding of demand generation metrics, funnel management, and campaign execution.
+ Strategic Execution: Proven track record of managing multi‑channel programs, including events, digital media, and partner‑led initiatives.
+ Business Acumen: Ability to translate high‑level growth targets into actionable marketing plans. Strong understanding of the Latin American business landscape and sub‑regional market nuances (Chile).
+ Collaboration: A natural collaborator who can build strong, trusted relationships with cross‑functional teams, including Sales, BDRs, Partner Marketing, and Global Marketing teams.
+ Data‑Driven: Proficiency in marketing automation (e.g., Marketo, Eloqua) and CRM (Salesforce) to track performance, optimize ROI, and report on KPI achievement.
+ Education: Bachelor's degree in Marketing, Business, or related field.
+ Language: Fluency in Spanish (mandatory) and professional proficiency in English (essential for HQ alignment).
**Our Commitment**
We're trailblazers that dream big, take risks, and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position.

**Who are we?**
We are one of the world's leading professional services firms. We bring together our expertise in engineering, consulting and science to create a positive impact.
We have 73,000 employees in more than 500 offices globally and offer a wide range of services across the Mining; Transport & Infrastructure; Property & Buildings; Environment; Energy & Resources; Oil & Gas; and Energy Transition sectors.
We provide services that transform the built environment and improve the environment in which we live.
WSP is a global environmental leader, with significant critical mass in the water and energy transition, and is rated as a leader for its ESG programme.
Imagine a better future for you and a better future for us all.
**Why work at WSP?**
At WSP, you will find the space you need to think big and build the right career for you.
Our vision is to become the undisputed leader in our sector, creating future‑ready environments for the people who use them.
We are proud of what we do and committed to making a positive impact.
We are a collaborative and inclusive organisation. At WSP, each person brings something unique, which we value and encourage through curiosity, new ideas and innovation.
At WSP, we actively encourage applications from qualified and eligible individuals regardless of sex, race, disability, age, sexual orientation, gender identity or reassignment, religion or belief, marital status, pregnancy, maternity or paternity.
At WSP, all our recruitment processes are conducted without discrimination and in accordance with Law No. 21,015, which promotes the inclusion of people with disabilities in the workplace.
If you require any reasonable adjustment to participate in the recruitment process, please let us know when applying.
**Are you ready to get started?**
_With us, you can._
**About this opportunity:**
At WSP, we are looking for a **Regional Marketing & Brand Lead - LAC** to join our Marketing & Communications team, primarily based in our Santiago, Chile office or São Paulo, Brazil. Portuguese is required for candidates based in Brazil.
This position will play a key role in shaping the next stage of Marketing & Communications across Latin America and the Caribbean, helping build a more strategic, commercially focused, digitally enabled and high‑performing marketing function. The role will work closely with regional leadership, sectors and markets to translate business priorities into go‑to‑market strategies, integrated campaigns and market activation.
**Responsibilities:**
- Partner with sector, market and commercial leaders to translate business priorities and market opportunities into actionable marketing strategies.
- Develop and execute go‑to‑market strategies for priority markets and growth opportunities across LAC.
- Adapt and activate Global campaigns and programmes across the region, ensuring relevance to local markets and alignment with Global strategy.
- Plan and deliver integrated B2B marketing campaigns, from audience definition and activation through measurement and optimisation.
- Strengthen WSP's positioning and differentiation by connecting global expertise with local client needs and market opportunities.
- Act as a trusted marketing partner to regional business leaders, commercial teams and Global Marketing teams.
- Drive an integrated, digitally enabled approach across content, social media, website and other marketing channels.
- Use data and performance insights to optimise campaigns, targeting, channel mix and marketing investment.
**Requirements:**
- Bachelor's degree in Marketing, Business, Communications or a related discipline.
- 6-10 years of progressive marketing experience, combining strategic and hands‑on responsibilities.
- Experience working in a large multinational and matrixed organisation, ideally across multiple markets or countries.
- Strong commercial mindset and experience partnering directly with business and/or sales leaders.
- Demonstrated hands‑on experience in go‑to‑market and integrated B2B marketing campaigns.
- Strong understanding of digital marketing, content, social media, CRM/lead generation and marketing performance.
- Resourceful and adaptable generalist marketer, comfortable moving between strategy and execution.
- Strong stakeholder management skills and ability to influence across local, regional and global teams.
- Curious, energetic and comfortable operating in ambiguity and organisational change.
- Strong digital and AI fluency, with practical experience using AI‑enabled tools to improve productivity, research, content development, analysis and marketing execution. Familiarity with Microsoft 365 Copilot or comparable enterprise AI tools is highly desirable.
- Comfortable working with modern productivity, analytics and workflow tools, including Microsoft 365 and Power BI or comparable platforms. Experience with Jira or similar workflow management tools is desirable.
- Fluent English and Spanish required.
- Portuguese desirable. Portuguese is required if based in Brazil.
**What do we offer?**
- The opportunity to be part of a multinational organisation in constant growth.
- Participation in multidisciplinary, international and high‑impact projects.
- Continuous learning, mentoring and internal mobility opportunities.
- A collaborative and inclusive work environment committed to your professional development.
\#LI-VVB
\#Chile
**Title:** *Regional Marketing & Brand Lead - LAC*
**Location:** *CHL-SANTIAGO*
**Requisition ID:** * *